Nara Aziza Smith is the face of Aritzia’s Sweatfleece campaign – Essence

TikTok AND Instagram sensation Nara Aziza Smith is the face of Aritzia’s recent Sweatfleece campaign. Smith, who is also a model, is currently wowing many fashion lovers together with her sense of style. But her recipes usually go viral. Aritzia’s alternative for this series makes perfect sense.

Conceived as a whimsical journey to the Aritzia Institute of Soft Science, the campaign traverses the brand’s fictional headquarters. The images showcase the “meticulous craftsmanship and innovative design that define Artizia’s Sweatfleece range,” in response to a press release. “From the highest quality to the perfect fit, meticulous construction and rich color palette, each piece has been crafted to deliver an unparalleled wearable experience. Nara’s smooth narrative and luxurious aesthetic make her the perfect muse for the campaign, in which she takes on the role of chief scientist,” the brand’s statement continued.

As Smith himself said, “I really enjoyed playing the chief scientist and highlighting the innovation and meticulous process behind Aritzia’s beloved Sweatfleece. Aritzia has truly redefined everyday essentials, including sweatpants, bringing a sense of luxury to everyday wear.”

Smith adds that she and the brand share an appreciation for quality, attention to detail and exceptional craftsmanship. A match made in heaven? I really imagine so. The Sweatfleece collection includes sweatpants, vests, hoodies and more.

Nara’s knack for elevating on a regular basis objects allows them to be transformed into lauded creations—food is her specialty. This concept rings true in that I admit I usually lean on the brand’s tennis skirt and a couple of bodysuits, especially on this sticky summer.

Go to Aritzia Official Site to buy the Sweatfleece collection.