Business and Finance
Kordell Beckham is having his moment
Kordell Beckham, the younger brother of NFL star Odell Beckham Jr., is on the rise, fresh off winning the ultimate season with his current girlfriend, Serena Page, and securing a sponsorship cope with Cheez-It. Beckham has he tried to flee from the shadow of his older brotherand now he can have a probability to live as an independent man.
According to , Beckham is on the verge of realizing his dreams. As his best friend Jay-Ron Tanner put it, “We always talked about it, about him blowing up and doing his own thing and it not being about his brother. It was just something that was going to happen. He’s too strong of a personality to not be in the world.”
Beckham had the prospect to look as a 19-year-old in 2021, but his godmother, Karen Alford, advised against it because he was still settling into Dallas. When producers returned for a second time, Beckham jumped at the prospect, and now his life won’t ever be the identical.
“I thought to myself, because I like working, ‘What if I go back to (refueling planes) after (Love Island USA)?’ and then I realised I probably can’t do that,” Beckham mused. “Imagine me in a vest, refuelling a plane and everyone’s like, ‘Hey, is that Kordell?’”
According to TODAY, one other of Beckham’s long-time dreams has come true: sponsored by Cheez-It. After he and Page won the last season , Beckham pitched the thought to the corporate via a Tik-Tok video.
In a video, Beckham pitched his idea to the corporate: “I have a flavor I was thinking about that you could create yourselves: spicy white cheddar.”
Cheez-It replied to the posts and hinted at a possible collaboration: “He even wears red Cheez-It clothes.”
Fast-forward to August 19, when the corporate announced it could be partnering with Beckham to advertise a Kordeezy Cheesy Couple pack. The pack, which incorporates two of Beckham’s favorite flavors, White Cheddar and Hot & Spicy Cheez-Its, an homage to his idea featured within the film, went on sale online August 20 at 11 a.m. ET and will probably be available while supplies last.
Even as Beckham moves on, he is also focused on cultivating his relationship with Page, who, mockingly, lived near Beckham while they were each growing up in Houston.
According to Page, Beckham has already met up with a few of his relations in Los Angeles, but has missed several essential meetings.
“I’ve been in L.A. for about a year and a half, but my life is in Houston,” Page said. “He’s met my mom, sister and niece in person (while in L.A.), but he hasn’t had a chance to meet my dad and brother, who are the two most important people.”
Beckham, meanwhile, reflected on how quickly his life had modified since his win over Page: “It hasn’t really sunk in yet. It’s all pretty normal, but different.”