Usher, LL Cool J and More Named to BMAC 2024 Gala Winners – Essence

Today,Black Music Action Coalition (BMAC) announced the star-studded lineup of honorees for the 2024 BMAC Gala, which is able to happen on Thursday, September 19, on the Beverly Hilton Hotel in Los Angeles, California.

Hip-hop legend LL COOL J will receive the Clarence Avant Trailblazer Award, Usher will probably be honored with the Quincy Jones Humanitarian Award, and the BMAC Social Impact Award will probably be given to Scott Mills, Louis Carr, Constance Orlando and Kimberly Paige. BeyGood CEO Ivy McGregor will receive the BMAC Change Agent Award, and Live Nation will take home the BMAC 365 Award.

“To receive this award from an organization that is making such great strides toward racial equality and justice in the music industry is an honor,” said LL COOL J. “Clarence Avant was a true legend. He and I were inducted into the Rock & Roll Hall of Fame the same year and he was like a father to me, so it’s a full circle moment and a really special feeling.”

Hosted by entertainment and lifestyle expert Kenny Burns, this annual event will have fun passionate artists, executives, and activists who’re playing a critical role within the fight for racial equality and social justice of their communities and who’re using their platforms and resources to make a positive impact on society.

“We are thrilled to celebrate this year’s honorees, who have used their talents, platforms and resources to make a positive and significant impact on social and racial justice around the world,” said Willie “Prophet” Stiggers, co-founder, president and CEO of BMAC. “This year’s Gala comes at a pivotal time for our industry and our country. Now, it is more important than ever to recognize these incredible accomplishments and unite the entertainment industry to use our collective voice to inspire necessary change.”

At the identical time because the Gala in September, BMAC may even release the third edition of its highly anticipated series Music Industry Performance Assessment Cardwhich is a measure of responsibility for actions taken by the music industry and its leaders to support Black employees and contribute to racial justice initiatives.

For more information concerning the Black Music Action Coalition and the BMAC Gala, please visit bmacoalition.org. For sponsorship/table opportunities, please email info@bmacoalition.org.