Health and Wellness
Venus Williams’ AI-powered interior design firm lands deal with Sherwin-Williams and HGTV – Essence
PARIS, FRANCE – JUNE 24: (EDITORIAL USE ONLY – For non-editorial use, permission have to be sought from the Fashion House) Venus Williams attends the Christian Dior Haute Couture Fall/Winter 2024-2025 show as a part of Paris Fashion Week on June 24, 2024 in Paris, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)
Venus Williams’ AI-powered interior design firm Palazzo enters a brand new era.
The platform has partnered with HGTV Home by Sherwin-Williams to boost awareness of the HGTV Home by Sherwin-Williams 2025 Color of the Year Collection, which is Naturally refined. Palace is an official visualization partner and will exclusively highlight colours from the Naturally Refined palette.
As previously reported by ESSENCE, Williams announced the founding of the corporate earlier this yr with Raffi Holzer (founders of construction technology company Avvir) and Edward Lando (an angel investor).
“Visualization is a game-changer in interior design, and our partnership with HGTV Home by Sherwin-Williams will allow us to push the boundaries and set a new standard in this space,” Williams said in an announcement concerning the partnership.
“Unless you’re a professional, things on the Internet should be free,” Holzer told Fast Company. “I think that’s the expectation of the general public. And I think there are companies that are trying to fight that wave. But I don’t want to fight that, I don’t want to fight human nature.”
In addition to being a legend on the tennis court, she’s quietly been constructing a powerful profession in interior design. Her firm V. Starr was founded in 2002 and has accomplished design projects for well-known clients equivalent to Midtown Sports Club Chicago and PGA National Spa Resort in Palm Beach Gardens, Florida.
“We want design to be fun and easy,” Williams told Fast Company. “If you consult with someone and they are saying, ‘I just got a makeover,’ they’re about to have a heart attack. We don’t want that. We want people to have the opportunity to see [the design]be confident and rejoice with it.”