Stephon Marbury Launches Color-Changing Glasses Brand

Former NBA player Stephon Marbury has focused on one other line of business, launching Chamelo glasses.

According to the previous New York Knicks point guard to introduce a brand new brand of eyewear featuring patented color-changing lenses. The company boasts that the lens technology will allow wearers to vary their glasses based on their surroundings, activity, mood and magnificence.

“Be different. See something different. That’s the ethos that drives us at Chamelo,” said Stephon Marbury, Chief Brand Officer at Chamelo, in a press release. “I’m thrilled to be part of bringing to market a new wave of sunglasses that not only elevate style, but also bring innovation and functionality to eyewear like never before.”

The lenses range in price from $199-$385 and can be found in five different styles, with more coming in the approaching months.

“The eyewear industry is built on outdated technology, and smart glasses have historically put consumers off with impractical designs and a lack of truly useful features,” said Reid Covington, CEO of Chamelo. “At Chamelo, we’re excited to lead the industry with cutting-edge technology that’s first to market and a level of personalization and versatility never seen before in eyewear.”

Covington added, “From our instantly adjustable electronic Dusk™ lenses to our color-changing Prismatic™ lenses, Chamelo lets users see clearly in changing light conditions and express themselves in unique ways. Add to that world-class sound, and you have a fun, feature-packed gadget that looks and feels like a stylish pair of designer sunglasses. You’ll never want to take them off (and you won’t have to).”

Later this yr, the previous basketball player will commission several frame designs.

Marbury, who earned the nickname Starbury while playing basketball, grew up in Queens, N.Y. After a yr at Georgia Tech, he declared for the 1996 NBA draft. He played for his hometown team, the New York Knicks, and their crosstown rivals, the New Jersey Nets. He also played for the Minnesota Timberwolves, Phoenix Suns and Boston Celtics before taking his profession to China. Although he never won an NBA championship, he won three Chinese Basketball Association (CBA) titles before becoming a coach until last yr.