A$AP Rocky Shows Off New Clothing Line During Paris Fashion Week

A$AP Rocky brought his signature type of “ghetto expressionism” to Paris Fashion Week with the surprise debut of his American Sabotage x AWGE spring/summer 2025 men’s collection.

Rihanna, Pusha T, Pharrell Williams, Loewe designer JW Anderson and Rimowa president Alexandre Arnault sat front row at the key invite-only show held on the Hotel de Maison within the French capital. An extension of Rocky’s inaugural AWGE ready-to-wear collection, which he unveiled in April, the American Sabotage collection features 30 pieces highlighting his way of fusing art with activism through fashion, as recorded by Robb Report.

Made in collaboration with designers Bede Marchand, Joshua Jamal and Coucou Bebehe, these oversized pieces are emblazoned with phrases akin to “Political Satire” and bald eagle and American flag emblems. The “protesters” carried signs saying “Don’t be stupid,” and one in all the models carried an enormous, clear garbage bag filled with money. Songs from Rocky’s latest, unreleased album graced the runway.

The Harlem-born artist hit the runway in a classy bomber jacket emblazoned along with his mugshot and giant Ray-Ban sunglasses. He waved and kissed Rihanna, who was applauding her beloved from the sidelines. Rocky selected Mega Wayfarer sunglasses from Ray-Ban, while models wore exclusive Mega Baloramas and Optical Olympians sunglasses, which were complemented by activist elements.

“Expressing our individuality is great, but sometimes it’s also worth remembering to express our unity and rely on each other… especially in the face of the peak intolerance we are currently experiencing in the world” – Rocky he wrote within the show notes.

“We break down boundaries and make statements in every article, reflecting the spirit and resilience of our communities. It’s fashion with a purpose, where art meets activism,” he later explained.

It was also the proper opportunity for Rocky to cross-promote his collaboration with Puma with models wearing the limited-edition OG Inhale sneaker, which the rapper hand-selected from the Puma Archive. Models also wore the brand’s signature Puma Speedcats and Puma’s first fully 3D sneakers, Mostro and Mostro 3.D. The yet unpublished kicks presented on the runway include the black and white Mostro, which is able to premiere on July 13, and the Inhale and Mostro 3.D styles, which shall be released in September this 12 months.

After stealing the show during Paris Fashion Week, Rocky and Rihanna hit the town to pose for photos and showcase their reign as one in all Hollywood’s most trendy couples. Fans swooned over the couple’s outfits and display of affection during their night out and break from raising their two sons, Rza and Riot.

“They look so good,” one fan said he wrote.

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“I can’t lie, ASAP won,” added one other.