Subscription vitamin company Care/of is closing

Care/A company offering personalized vitamin packages via subscription says that as of Monday, June 17, it can cancel all subscriptions and can not accept recent orders.

This news doesn’t come completely out of the blue, as Care/of previously revealed to the New York Department of Labor sawing that it plans to put off all 143 employees by July 3 as a result of “loss of financial resources.” Now the company is speaking in additional detail and decisively in regards to the closure, including: yesterday’s post on Instagram thanking customers and saying, “Unfortunately, we no longer have the resources to operate in the way we have been doing.”

The post doesn’t completely close the door to a relaunch, stating: “We are actively exploring options for the brand, but don’t have anything final to share right now. We hope to be in a spot where we are able to share more information soon.”

Founded in 2016 by Craig Elbert and Akash Shah, Care/of asked customers to finish a quiz about their lifestyle and values, based on which it really useful a personalised mix of vitamins and supplements. Investors included Juxtapose, Goodwater Capital, Tusk Venture Partners, Bullish and RRE Ventures.

pharmaceutical giant Bayer acquired a majority stake within the company in Care/of in 2020. Earlier this month, Bayer Chief Strategic Communications Officer Christin Miller said NutraIngredients that “stopping further investments in Care/of will enable Bayer to better invest in future innovations that help people manage their health.”