Rihanna shows off her natural texture while celebrating Fenty Hair

Rihanna is entering a brand new era. To have fun the launch of her upcoming haircare line, the Fenty mogul decided to point out off her natural, cropped hair. After rocking a controversial honey-blonde pixie hairstyle at the brand new brand’s campaign launch, Rihanna next served up a naturally textured “big chop” on the Fenty Hair launch party in Los Angeles this week.

“You know how important it is for me to change my hairstyle,” Rihanna wrote Instagram post announcing their commitment to hair care. “I’ve had almost every texture, color and length, from weaves to braids to natural, so I’m launching a flexible line of products that not only suits the needs of every hair type, but each product is designed to strengthen and repair all hair types. hair we really need!”

“Fenty Hair’s Replenicore-5 technology creates a continuous repair loop by repairing split ends (and) moisturizing and thickening strands, which then helps prevent future breakage,” she says in a video explaining the brand. “We added Replenicore-5 to each product at an effective level, so… every time you use Fenty Hair, you are repairing.”

In addition to its repairing properties, the brand also includes scalp care and conditioning throughout the gathering, from treatments to styling products. Ultimately, because the star claims, she released it over 4 years making a line to suit all hair types and styles, including her sons, Riot Rose and RZA.

“This might be the longest I’ve ever spent doing something… No, I lied; that is ‘R9’,” Rihanna said throughout the Fenty Hair launch party, teasing her long-awaited return to music and the discharge of her ninth studio album. Despite her musical delays and mysterious fashion selectionsRihanna told Extra she has no plans to retire…yet.

Nevertheless, after the announcement of Fenty Hair and Rihanna’s perfectly coiffed campaign style – which to many looked like a wig – critics shared skepticism a few star making a hair care line when fans rarely saw her natural hair.

“None of these photos shows your natural hair, auntie… let’s get carried away,” wrote one user X, responding to Rihanna’s social media ad.

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Of course, the sweetness industry mogul is just not the primary star to face such criticism. Just just a few months earlier, Beyoncé faced similar criticism when she launched her hair brand Cécred. The criticism only subsided when the “Cowboy Carter” singer posted a video showing off her long, natural hair. However, while some fans expressed unconditional enthusiasm for Fenty Hair, Rihanna’s natural hair debut not only sparked renewed comparisons between the 2 stars, but additionally critical comments in regards to the length, color, and overall appearance of her hair.

“Rihanna is attempting to sell hair care products and her hair doesn’t even look healthy. Just a diaper, the colour is worn and dry,” wrote one web critic he tweeted.

Other added: “Rihanna’s hair looks messy. The short hair is cute, but her hair looks damaged and thin, which does not make me need to buy a hair care line from her.

Other users saw the star’s close-cropped debut as “a breath of fresh air”, showcasing different textures, lengths and appearances of black hair. On social media, some people predict that the star’s short hair is the result of a giant cut, which can mean the start of the journey with growing hair using Fenty Hair.

“Rihanna is about to show how she grew her hair out after a big cut with her own products, and I can’t wait to see it! She has beautiful, natural hair,” one user speculated. “I have high hopes, FENTY HAIR. If it’s anything like Fenty Beauty, it’ll be good!”

Although the star didn’t confirm any of those speculations, Rihanna is pleased with her latest hit.

“It feels light, no braids, no extensions, no weaves… it’s so easy to do,” she said Additional. “It’s definitely part of self-expression, part of my identity, part of my mood, my being… It’s the freedom you have with your hair.”

“Hair has always been something very personal to me,” she says within the film. “I feel like it has also been a marker of my evolution and development over the years, both as an artist and as a person.”