Pinterest and Shopify are teaming up to empower entrepreneurs

Pinterest and Shopify are back to equip Black-owned small businesses with the resources they need to not only survive, but thrive. The social media platform and leading e-commerce brand’s incubator program will work together to help small businesses, independent publishers and boutique agencies of creators from historically marginalized communities.

Pinterest’s 2021 incubator program has supported greater than 150 content producers from underrepresented communities, helping participants from all over the world extend their path to success, according to a post on Pinterest’s website blog.

Currently, the initiative is expanding to include additional groups, including independent publishers and boutique creator agencies, which have the chance to reap the benefits of the offer. The program will provide content producers with the obligatory resources “to optimize organic content and grow on the platform.”

“We know there is a need for simple, scalable solutions that support the growth of underrepresented content producers, such as small businesses that are often under-resourced,” Constance Knight, director of content partnerships at Pinterest, said in an announcement. “This program is designed to help content producers learn to optimize their inspiring organic content on Pinterest and ultimately help them unlock greater opportunities for their business.”

With $1.5 billion in weekly savings on Pinterest, this system will open up an enormous opportunity for content producers to take their ideas and products to the subsequent level, reaching over half a billion individuals who consistently “search, save and shop on the platform.”

Participants will learn the way to use organic content, thereby increasing the worth of their brand. This includes learning how to connect your Shopify storefront to your Pinterest business account, with the e-commerce platform acting as an industry expert throughout this system and assisting with the means of choosing your final trade audiences and offering its industry expertise through training sessions.

“Shopify is committed to supporting the success of entrepreneurs from underrepresented communities through Shopify Build Black and Build Native,” Brandon Davenport, director of Equitable Commerce at Shopify, said in an announcement. “By working with the Pinterest Integration Fund, sellers can increase their success by reaching engaged audiences on a platform optimized for shoppers.”

Recipients will even receive individual educational resources and training, mentorship, monetary stipends in the shape of money and promoting credits, and a one-year paid subscription to content planning platforms akin to Tailwind.

To learn more about how to apply, click Here.