Rihanna expands her empire with new Fenty hair line

Rihanna continues to rise as a business mogul. The artist-turned-entrepreneur has announced her new Fenty Hair line.

The singer shared the news on social media, posting on X a few “new family moving in.” Rihanna has already launched the Fenty Beauty and Savage X Fenty lingerie brands.

“#fentyhair is fast approaching and it’s time to finally enjoy the hairstyle you’ve been waiting for,” wrote Rihanna. “You know how important it is for me to change my hairstyle. I’ve had almost every texture, color and length, from weaves to braids to natural. That’s why I’m launching a flexible product line that not only meets all your hair needs, but each product is designed to strengthen and repair all hair types, which is what we really need! It’s time to play and become stronger with your style.”

The collection will likely be released on June 13, leaving fans wondering what exactly it’ll include. Although the promotional video mentions hair care products, the star doesn’t reveal any details.

Although the corporate is new, Bad Gal first patented the brand name a few years ago. Rihanna filed a trademark application for Fenty Hair in July 2022, and the document lists hair bands, wigs, bows and brushes. Her signature Fenty Beauty helped catapult the mother of two to billionaire status.

While Rihanna is expanding her business portfolio, she recently gained a new distinction in her music profession. The singer became the highest artist with probably the most diamond certifications (seven) despite not releasing an album since 2016