Rihanna announces upcoming Fenty hair line

Already in 2022 Rihanna filed a trademark application for “Fenty Hair,” which has had fans on edge ever since. For the past few years, hair care has been largely silent (other than her immediately viral look, after all) while her $2.8 billion Fenty Beauty empire continues to grow. But today the bad girl finally revealed Fenty Hair, collection of repairing hair care productswill join her groundbreaking company on June 13.

“A new family is moving in! @fentyhair pulls up and it’s time to finally enjoy the hairstyle you’ve been waiting for,” Rihanna wrote on Instagram. “You know how important it is for me to change my hairstyle. I’ve had almost every texture, color and length, from weaves to braids to natural, which is why I’m launching a flexible line of products that not only suit the needs of every hair type, but each product is designed to strengthen and repair every hair type, that’s it. what we really need! It’s time to play and become stronger with your style.”

She went “mom-chic” within the post along with her blonde pixie-style hairstyle tucked behind her ears as she strolled through suburban Fenty. “Are you ready?” – he says cheekily. Pastel-colored hair care bottles filled with shampoo, conditioner, styling products and an edge brush were available on the “Fenty Hair Supply” store and salon. Meanwhile, the town was full of individuals with braids, natural hair, and even baby hair; suggesting that this line will probably be as inclusive as the whole lot else the mogul has touched.

And if you happen to ask us, Rihanna’s hair care line is smart. Over the years, she has all the time shown us the wonder and strength in changing things, whether it was in her red era or the viral “Good Girl Gone Bad.”

Recently? We saw her on cover of “Wywiad” magazine. in thin, gelled locks under a yellow wig, and later in braids and a layered blonde look Vogue China. The shortcut will do for now, probably until next week.

Still, he understands that not everyone seems to be able to explore their textures in the identical way. As she said on the Soft’Lit Foundation launch in April, “I feel like a lot of people are afraid to play with their hair because it’s such a huge part of your identity.” But to support us on our journeys of self-expression, the “Needed Me” singer is stepping in from this summer. We can’t wait.