How a fashionista went from target employee to co-worker

Jeneé Naylor went from Target warehouse to debuting her own collection on the retailer. The former store director shared how her adventure with fashion led to the Future Collective partnership.

The DC native began her profession at a local Target store in 2012. Even though she was promoted to store manager, her entrepreneurial spirit and artistic ambitions took her even further in the corporate. Now she is the most recent partner of their Future Collective, which promotes diverse designers at Target. The initiative launched in September 2022, with a group of collaborators introducing latest styles and colours to the clothing range.

Naylor’s interest in fashion began with sketching designs and dealing in retail. She also had a knack for content creation, which made her popular on the web together with her stylish looks. While working in the shop, she developed her own brand. The style expert has used skills resembling attention to detail and project management to advance her profession.

“It’s an incredibly significant moment that has come full circle, and honestly, I’m still processing it,” Naylor said. as written on the Target website. “From opening and preparing Target stores each season to being a current brand partner of the Target Future Collective, it’s all heartwarming moments! I hope to encourage someone to follow their dreams and chase that thing of their stomach telling them to keep going. It will all repay in the long run.

Naylor’s inaugural line combines affordability and fashion, featuring over 70 pieces with prices starting around $35 for the budget-conscious fashionista. Her inspiring lounge-ready designs might be worn all 12 months round for an upscale look. Her commitment to quality, timeless clothing is clear on this collection as she continues to grow within the industry.

Trendsetter is now the host her projects on the Target shelves she once owned. Her story inspires everyone to pursue their goals, no matter where they begin.