Autumn Yarbrough is built on a family heritage of hair care

Autumn Yarbrough, founder of NU Standard Haircare, desires to revitalize the textured hair community. Its foundations within the industry are solid. The Yarbrough family’s contributions to hair care are grounded within the Black consciousness. Yarbrough is the granddaughter of Comer Joseph Cotrell Jr., founder of Pro-Line Hair Products, and daughter of Renee Cottrell Brown, inventor of Just For Me Relaxation Fluid, Yarbrough is the queen of Black Haircare.

Yarbrough spoke to BLACK ENTERPRISES about how her family’s path influenced her future. Possibility to look at the production of Pro-Line products from start to complete inspired her at a young age. She had the consideration of playing a role within the creation and implementation of Just For Me campaigns created by her “marketer mom” and was even one of the long-lasting young girls on the Just For Me box. Currently, she is the owner and founder of the NU Standard hair care company. While expanding his family’s legacy, he also creates latest ones, only for himself.

Tell the BE audience about yourself and your mission.

My goal is to be sure that the Black community and the textured community are not any longer disregarded; they are not any longer last in line in the case of hair. I would like to proceed to push things to the limit and positively disrupt the industry by truly solving many of our pain points.

You come from an entrepreneurial family. Have you usually desired to follow this path?

Yes. I used to be this weird kid. I walked the aisles, taking a look at the brand new products. I loved being part of understanding how products were made, right all the way down to production, packaging materials, understanding suppliers, ingredients and so on. I used to be inFortunately, my grandfather had a factory.

Jerry Curl and Just For Me products were modern additions to Black culture. How is Nu Standard advancing innovations in hair care?

NU Standard Innovation is exactly what it says – a latest industry standard. We focus on how hair really works from the within after which bring the science to it.

We love traditional methods, but as we progress, it is important to make sure that we’re using science and focusing on many of our pain points: hair loss and breakage.

Tell us more about relieving pain points.

The biggest issue is wanting to make sure that we’re included in beauty in the appropriate way. Nor just through marketing and showing us a good photo with styled hair bin reality, products are created with us in mind from the very starting of their creation. This part.

Also focus on hair loss. This part.

Everyday demands on women. This part.

And then focusing on the large one, the dry one.

Your product is in the shape of a bar. Can you tell us what effect this has on quality?

It is a bar for one-time washing after which a bar of conditioner, which we call a “butter bar” Iit is a product to be rinsed or left on. INI noticed it makes traveling easier and easy to make use of. The concentrated ingredients are completely secure even when left at home. INWe have the appropriate butter in order that it doesn’t disturb the functioning of the endocrine system. The ingredients are there it doesn’t cause any hormonal changes for those who leave it in your hair.

What is an important lesson you may have learned because the grandson and child of entrepreneurs?

Fail fast.

Build the appropriate infrastructure to weather the storm early on. If You quickly learn where your failures are, then you definitely will know where your successes are. Recognize that failure is not a bad term and is not everlasting.

Take advantage of moments of failure, enjoy them, learn from them and do not be ashamed of failing.

Entrepreneurship is an infinite game. There is no long game and there is definitely no short game.

If you would give your kids advice about entrepreneurship, what would it not be – not from a businesswoman, or from their mom?

My mother gave me advice. It was a beautiful gift. Honesty. My mother at all times had integrity in business, in life, in friendships, as a wife, as a mother, and as a fierce marketer. ANDThe only thing I can ask of my daughter and son is that you just live truthfully. It will serve you. It will live your life and help your kids’s children. Look where that landed me.