TikTok will automatically tag AI-generated content created on platforms such as DALL·E 3

The company announced Thursday that TikTok is beginning to automatically tag AI-generated content that was created on other platforms. With this modification, if a creator posts content created using a service like OpenAI’s DALL·E 3 on TikTok, it will automatically have an “AI-generated” label attached to it, informing viewers that it was created using AI.

The social video platform does this by implementing Content Credentials, a technology developed by the Coalition for Content Provenance and Authenticity (C2PA), co-founded by Microsoft and Adobe. Content credentials attach specific metadata to content, which TikTok can then use to immediately recognize and mark AI-generated content.

As a result, TikTok will begin automatically labeling AI-generated content that’s uploaded to the platform with content credentials attached. The change will go live on Thursday and will apply to all users worldwide in the approaching weeks.

While TikTok already tags content created using TikTok’s AI effects, it will now tag content created on other platforms which have implemented content credentials, such as OpenAI’s DALL·E 3 and Microsoft’s Bing Image Creator. Although Microsoft, Adobe and OpenAI already use content credentials, Google promised to handle content credentials.

While TikTok already requires creators to reveal after they post content created or enhanced using AI, the corporate told TechCrunch that it sees the brand new change as an extra technique to be sure that AI-generated content is flagged, while also considering the pressure on creators .

In the approaching months, TikTok will also begin attaching content credentials to AI-generated content created on the platform using TikTok’s AI effects. Content credentials metadata will include details about where and the way the AI-generated content was created or edited and will remain attached to the content once downloaded. Other platforms that accept content credentials will give you the option to automatically mark content as AI-generated.

So while TikTok has committed to labeling AI content on its own service, additionally it is attempting to help be sure that AI content created on TikTok can be properly labeled when published on one other platform.

“AI-generated content is an incredible way to be creative, but transparency for viewers is crucial,” Adam Presser, director of operations and trust and safety at TikTok, said in a press release. “By collaborating with others to flag content across platforms, we make it easier for creators to responsibly view AI-generated content while continuing to deter harmful or misleading AIGC, which is prohibited on TikTok.”

TikTok touts that it’s the first video-sharing platform to implement content authentication. This is value mentioning (*3*)Meta announced back in February that it plans to make use of the C2PA solution so as to add content origins.

In Thursday’s announcement, TikTok said it’s committed to combating using fraudulent AI in elections and that its policies strongly prohibit misleading AI-generated content – whether it’s flagged or unlabeled.