Universal Music Group and TikTok agree to new music deal

Earlier this 12 months, Universal Music Group (UMG) removed music from its artist roster from the favored TikTok platform due to a disagreement over the usage of artificial intelligence (AI) and compensation. Recently announced that the 2 entities have reached an agreement that enables music from Drake, SZA, Taylor Swift and many others to be reused on TikTok.

The deal is a new “multi-dimensional licensing agreement” that offers the platform access to “a global family of artists, songwriters and labels and will enable the return of their music” to TikTok.

In a written statement, Universal Music Group chairman and CEO Sir Lucian Grainge said: “This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the well-being of the creative community. We look forward to working with the TikTok team to support the interests of our artists and songwriters and innovate fan engagement while increasing the monetization of social music.”

The two firms clashed over compensation when UMG said TikTok’s proposal included a “fraction” of typical payouts, chiding the platform for wanting to unfairly cash in on music.

“Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group,” said Shou Chew, CEO of TikTok. “We are committed to working together to increase the value, discovery and promotion of all the incredible artists and songwriters at UMG and deepen their ability to grow, connect and engage with the TikTok community.”

announced that there was an agreement designed providing higher remuneration to songwriters and artists operating under the UMG patronage. This includes new opportunities for promotion and engagement of recorded songs and industry-leading generative artificial intelligence safeguards.