Kendrick Lamar’s Drake Diss caused the Keith Lee effect and turned the restaurant where the Toronto rapper was allegedly robbed into a viral tourist attraction

The feud between Kendrick Lamar and Drake is getting heated, but New Ho King, a small Chinese restaurant in Toronto, got here out on top when it caught the homeless man on Kendrick’s diss track “Euphoria.”

On April 30 at 8:24 a.m. PT, Kendrick Lamar dropped “Euphoria,” geared toward Drake and crammed with over six minutes of statements from multiple writers criticizing all the pieces from the Canadian rapper’s parenting and cosmetic surgery allegations to his questionable relationships with younger ladies and his right to saying the N word

Kendrick Lamar spared nobody during his tirade. Drake’s Toronto accent, in addition to his cat Crodie, were also mocked.

The Compton legend rapped:

Don’t discuss the family, Crodie
This can cut deep into a family, Crodie
Are you talking about me and my family, Crodie?
Someone’s going to bleed in your loved ones, Crodie
I’m at New Ho King, eating fried rice with dipping sauce and rattling it, Crodie

For 50 years, the New Ho King restaurant has been a popular late-night spot in Toronto’s Chinatown. Dropping the fried rice name resulted in Google reviews receiving 5 stars.

“One of the best restaurants in Canada! had to check it out, Kendrick said it was good, did not disappoint friendly staff and great atmosphere, highly recommended, if you are nearby visit!” read certainly one of 1,200 guest reviews. “Feeling euphoric after fried rice,” raved one other.

The next review was far more comical. “I was a terrible father and never raised my son well. Today, as I was passing by this authentic Chinese restaurant, a thought suddenly came to my mind. As I ate fried rice with dipping sauce and a bun, I was inspired to come home, wake him up every morning, tell him to pray, and give him the tools to go through life one day at a time. New Ho King food taught me morality, honesty and discipline. Thank you, crodie!”

Could the “To Pimp a Butterfly” rapper have the “Keith Lee Effect”? Many fans appear to think so, comparing Lamar to a former MMA fighter who can change the fortunes of an obscure mom and pop restaurant with one TikTok video.

One one who seems to think so is Johnny Lu, the owner of New Ho King, whose phone is currently dying.

When the Toronto network City news caught up with the delighted restaurant owner and he said, “I had a lot of people texting me this morning saying this is your restaurant? I said yes.’ They say, “Look at the song.”

“He said good food and fried rice. Get more and more rice. The chef will be busy!” Lu was delighted. “Kendrick is a good guy, oh my God.” In the war between the two rappers, Lamar has won at the least one other person to his side.

“I’m trying to learn how to sing this song now,” Lu added as he scrolled through the rave reviews, mentioning, “Kendrick sent me.”

“I came all the way from Markham just to see this fried rice,” one fan said. “Kendrick Lamar, man. Man, you gotta show respect to K. Dot. Ever since he dropped this diss track, I’ve been like, “I need to visit this place.”

Fans online couldn’t help but laugh at the Compton, Toronto rapper’s influence, finding it hilarious.

“This Canadian Chinese guy just said we love Kenny here. I can’t speak for the other Canadian. I’m terrible,” he said one user X.

– Damn, Crodie. Opp helps small businesses in your hometown, Crodie,” reads one other comment.

While K.Dot’s six-minute diss track “Euphoria” has a lot to unravel, the New Ho King reference may have a deeper meaning than a playful jab at Drake’s accent. Some speculate that the line is a subtle reference to Drake’s 2009 armed robbery after he and a woman left an unnamed Toronto restaurant.

As an eagle-eyed fan he pointed to X: :

“I don’t think many people caught that beat on Kendrick’s record. “Drake was allegedly robbed by rapper Sizzlac in 2010,” notes user X. “Sizzlac escaped (immersed) with the gun (guilty) he used to rob Drake.”

User X also posted a screenshot from Sizzlac’s “Realest in the 6” music video, in which he raps in front of the New Ho King restaurant.

“Kendrick turned the restaurant where Drake was robbed into one of Toronto’s top attractions” – User X he joked.

Drake talked about the 2010 robbery with GQcalling it “setting”. The robbers allegedly “shot the automobile window with a gun and opened the door,” demanding a total of $4,000 in money and a latest chain given to him by Lil Wayne.

“I knew it was a set up because I was wearing a sweater and a jacket. But as they were banging the gun on the car window and opening the door, the first thing he said was, ‘Hey, run that chain,'” Drake said during the interview. “They didn’t rob (my date) and her purse was sitting there. So I thought, “OK, yeah, you set it all up.”

Drake, who reportedly cooperated with law enforcement during the investigation, has been accused by rap fans of “snitching” on Sizzlac, a claim that has long been debated given his lack of street ties.

In an unrelated incident, Sizzlac was found shot to death in the Malton neighborhood of Mississauga, Ontario, Canada in April 2016. He was 29 years old.

The rift between Drake and Kendrick has been a slow-burner since 2013, when Lamar boasted during an appearance at the BET Awards that his skills “put the sensitive rapper back in his pajamas.”

The final shots were fired when Lamar turned down J. Cole and Drake’s request to affix the “Big Three” on “First Person Shooter” and as a substitute called himself the lone king on “Like That” alongside Future and Metro Boomin.

Later that month, Drake released the first of two diss tracks, “Push Ups”, wherein he mocked Lamar’s height and his collaborations with Maroon 5 and Taylor Swift. This was followed by “Taylor Made Freestyle”, wherein he used artificial intelligence enhancements to introduce Tupac and Snoop Dogg and called Lamar a coward for not responding in a timely manner.

They say there’s more beef to return. Hip-hop fans are excited.