John Legend and Chrissy Teigen want to feed your dog

John Legend and Chrissy Teigen love animals a lot that they want to provide them with access to the best quality food.

The couple, who’re proud owners of 4 dogs, announced that they’re teaming up professionally for the primary time to start a pet food company, Kismet. The legend has been told People Magazine in an exclusive interview that this latest enterprise couldn’t be a greater fit for the couple.

“We’ve been pet parents for so long and it’s so central to who we are and what our home is and who we are as people, and we felt like, ‘Let’s do this together,'” the “All of Me” singer said.

Legend explains how their love for dogs began with the primary dog Teigen adopted in 2008, an English bulldog named Puddy.

“Obviously we love dogs, we love food, we love the culture and community around dogs and being a pet parent. And we thought: why not? Let’s create our own dog food and create a brand that celebrates dog culture and community and connects pet parents across the country,” the dog dad explained.

Kismet, officially launched on May 1, is available online. The brand offers two varieties of dog food, 4 several types of treats and high-quality gadgets for dog lovers. The brand’s products, prepared with the assistance of certified veterinarians, are characterised by high-quality ingredients, animal by-products and pre and probiotics.

The brand also prides itself on accessibility. Currently, the dog food is accessible in two different sizes: a 9-pound bag for $44 and a 19-pound bag for $79.99, which is comparable to the highest brands on mainstream food market shelves. Consumers may subscribe to the brand and receive a partial discount. According to the Kismet website, proceeds from each purchase go to support Kismet Cares and its beneficiaries: Project Street Vet and Paws for Life.

The list of Black-owned or partially Black-owned pet businesses remains to be short, although inclusive Ava’s animal palace, Trill Paws, and others. Kismet will join Pet plate in the marketplace as one among the few dog food brands with a Black founder.

Legend and Teigen emphasized to People how much their love for their very own canine children led them to launch the brand. Together they own a basset hound named Pearl, a French bulldog named Penny, a poodle named Petey, and their newest addition, Pebbles. Legend has it that the dogs accompanied the couple “at every celebration and every tragedy.”

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“We also had to mourn the dogs together,” he continued. “Our first two dogs are not any longer with us and this was the primary time we truly mourned the lack of Puddy together. When you undergo these experiences together, it is going to help construct the character of your relationship.

As we all know, pets and their owners often share similar characteristics. While Teigen stated that she most resembles their dog Pearl, Legend stated that she most resembles Petey the poodle.

“He’s our only boy. But I also behave in a different way when I’m going to the hairdresser,” he joked.

Legend has it that he and Teigen selected the name “Kismet” to evoke the otherworldly “bond” that pet owners often have with their pets.

He described the bond as “That feeling of, ‘Oh, I’m so glad we found each other and we’re made for each other’ – and we feel like a lot of pets and their parents feel the same way about each other.”