Diesel Launches ‘Behind The Denim’ Documentary Series

Since its launch in 1978, Diesel has at all times been known for its jeans, which is ingrained within the brand’s DNA. The brand’s four-year approach to nonconformity, self-expression and freedom has brought it thus far. Now, as Diesel continues to uproot the established order, a brand new enterprise emerges – a docuseries.

Titled “Behind the Denim,” this five-part documentary showcases Diesel’s commitment to creating denim with a lower environmental impact through mindful and sustainable practices. The brand has recently launched a brand new program “Strategy for Responsible Living”. Since launch, Diesel has overhauled its supply chain, introducing less effective practices, starting with sourcing fabrics, to make sure the complete lifecycle of the garment is taken into account. The share of the brand’s jeans constructed from organic, recycled or regenerated cotton has increased from 3 to 50 percent over the past three years.

Behind the Denim is hosted by’s Leah Ogunlami while talking to Diesel customers in Milan. Additional guests include the brand’s sustainability ambassador Andrea Rosso, OTB Group’s chief sustainability officer Sara Betteghella and Glenn Martens, current creative director of Diesel, who details the strategy of creating the brand’s jeans. The documentary goals to demystify the production, as fashion is certainly one of the leading industries destructive to the environment.

In the series, she is seen asking pointed questions on sustainability, going beyond explaining the meaning of the term “circulation.” Additionally, Ogunlami visits certainly one of the brand’s industrial denim laundries to see how they wash the jeans. At this point, revolutionary techniques used to scale back the usage of chemicals and water were presented. In Spain, he visits a regenerative cotton farm and a warehouse crammed with denim scraps with Tejidos Royo, a sustainability specialist. There, Royo demonstrates how Diesel Rehab Denim is constructed from recycled materials.

Documentary produced in association with Create Sustain and directed by Luke Casey. It unashamedly and directly addresses sustainability issues within the denim industry, harnessing unproduced energy from the early twenty first century. Behind the Denim will reveal an issue that almost all people struggle with – the common person owning six pairs of jeans.

Watch Behind the Denim at diesel.comInstagram and YouTube.