Colorado quarterback Shedeur Sanders sold $15,000 worth of merchandise. dollars at a pop-up event

The star power of University of Colorado at Boulder quarterback Shedeur Sanders was evident when he showed up at a pop-up event at University Hill in Colorado on April 27. He sold his clothing brand there worth almost $15,000, Legendary SS2.

Deion Sanders’ son arrived at the $100,000 Tesla Cyberbeast event to a waiting crowd able to spend time with him and buy merchandise from his clothing line. He was scheduled to be at Peckish, a chicken wing restaurant, for 3 hours, and a few fans waited an hour for him to indicate up. He spent over 90 minutes there.

“The one thing he understands is he needs to connect with people,” said Sanders’ business partner, Bam Hogue. “He has to deal with people. He doesn’t just deal with social media. It’s about meeting people in real life and getting to know your followers.”

On3 reported that Shedder’s NIL (name, image and likeness) valuation is $4.6 million, making him the No. 1 amongst college athletes. He also has 1.8 million followers on Instagram.

At the pop-up, fans could purchase $40 T-shirts ($60 for long sleeves), $80 hoodies and soccer jerseys, $40 trucker hats and $10 wristbands, amongst other items. Hogue mentioned that Shedeur has a licensing agreement with the University of Colorado Boulder. By using the varsity’s logo, they must pay about 12% royalties on all the pieces they sell.

The moment wasn’t lost as cameramen filmed the event and fans were asked to sign releases for perhaps a third season of the series to seem on Amazon Prime video.

More pop-ups are planned as Shedeur prepares for his final collegiate season. If he continues to play at the extent he has shown over the previous couple of seasons, he will probably be chosen in the primary round of the NFL draft in 2025.