Country Beyoncé boosts sales of cowboy boots

Beyoncé’s country era influences not only music, but in addition fashion. The singer’s latest album titled , increases sales of Western-style shoes.

it was reported that Circana, a consumer behavior company, reported a 20% increase in cowboy boot sales every week after Beyoncé’s March 29 album release. This shift to cowboy outfits can also be applicable to concert and festival attire, with luxury brands also contributing to sales growth of the change. The French fashion house Louis Vuitton even introduced bolo ties and cowboy hats to its latest collection.

Williams trade analyst Sam Poser confirmed the upward trend that defines Beyoncé’s influence and reach. In particular, its influence led to an increase within the stock price of Boot Barn, a Western clothing retail chain.

“We have no doubt there is a correlation,” he told NBC News.

Boot Barn shares rose 4% in April, a surge boosted significantly by the discharge of Beyoncé’s album.

But her push for Western aesthetics into the mainstream goes beyond shoes. Her abandonment of Levi’s jeans also raised the prestige of the American brand. One of the songs, “Levii’s Jeans”, is titled after the brand and features popular rapper Post Malone.

Since the album’s release, Levi’s has been counting on brand recognition to succeed in Beyoncé’s wide audience with its brand. The denim company modified its name on Instagram to spell Beyonce, and its CEO confirmed its influence is helpful.

“I don’t think there’s any better evidence than the fact that someone like Beyoncé, who shapes culture, actually named a song after us,” Levi Strauss CEO Michelle Gass explained as the corporate’s stock prices soared.

Beyoncé has previously brought the style world to a standstill during her Renaissance World Tour. Her request for fans to wear her glitter clothing resulted in a rise in purchases of silver clothing from small retailers. While she hasn’t announced a Cowboy Carter tour or instructed fans to get their shoes ready for the show, she has proven to be a trendsetter in multiple industries.