Designer Dapper Dan collaborates with Sherwin-Williams

Black designers, models and musicians have shaped the world’s perception of fashion and trends throughout history. In a groundbreaking move, Sherwin-Williams is shaking up the paint industry with a revolutionary campaign centered around an often neglected color – Loneliest Color™. Led by renowned Harlem designer and designer Dapper Dan as creative director, this modern initiative goals to redefine the perception of color and empower individuals to embrace their unique style.

In an exclusive interview with Sherwin-Williams’ Director of Color Marketing and remarks from Dapper Dan: BLACK ENTERPRISES delved into the inspiration behind this daring endeavor and its potential impact on designer fashion and residential design landscapes.

Unveiling the Loneliest Color™: A Story of Rediscovery

Discussing the origins of Loneliest Color™, Wadden reflected on the industry’s tendency to gravitate toward popular trends, leaving countless shades within the shadows. She stated, “People love learning about colors, but we often get stuck on the most popular ones and don’t get the opportunity to talk about the many beautiful colors.”

Born out of a desire to amplify lesser-known shades, the campaign spotlights Kingdom Gold because the inaugural Loneliest Color™. Wadden points out, “He revealed this gorgeous color! It’s a chance to amplify something new that people have never seen.”

Collaboration with Purpose: Dapper Dan as Creative Director

The key to the success of this enterprise is cooperation with Dapper Dan, whose illustrious profession in fashion perfectly suits the message of the campaign.

Daniel Day, commonly generally known as Dapper Dan, was born in Harlem, New York in 1944 and altered the face of luxury fashion. Dan’s oversized silhouettes and statement monogrammed creations have established him as a sought-after tastemaker, creative and designer.

Wadden confirms: “Dan was the first and only choice for Sherwin-Williams. His story goes perfectly with this color.”

Dan’s creative direction has resulted in a surprising collection of wearable art that highlights the flexibility and fantastic thing about Loneliest Color™. Wadden said: “His creativity allows all the elements of this color to be combined in the finished design. It came together very well.”

Beyond trends: encouraging individual expression

The campaign goes beyond conventional ideas about color trends, encouraging people to color authentically. Wadden said: “We hope people will take risks and show their personality and style.”

This call for authenticity extends beyond home design and reflects fashion selections and private expression. By using Loneliest Color™, people can add character and vitality to their spaces, reflecting their unique tastes.

Dan said, “Throughout my career I have learned that it is possible to stay true to your individuality and not conform to what feels good.”

Consumers are inclined to select neutral shades of gray, white and blue to preserve the resale value of their home or avoid losing their deposit. This campaign is filled with heart that encourages people to color for you – in any shade – with none remorse.

“In design and fashion, every color has the potential to tell a story, change perspective and inspire us – it’s about staying present so you can discover, and sometimes rediscover, beauty in places you may have initially missed,” Dan noted.

Supporting a Greater Cause: Charity Wearable Art Auction

As a part of the campaign, Sherwin-Williams and Dapper Dan are auctioning off exclusive wearable art with all proceeds benefiting Habitat for Humanity and other charities.

Wadden explained: “The auction is ongoing eBayand 100% of the proceeds go to various charities.”

This philanthropic endeavor celebrates creativity and contributes to meaningful causes, further amplifying the campaign’s impact beyond fashion and design.

Dan emphasizes that “as Creative Director of The Loneliest Color, my focus is on championing the potential of what was once the least popular color, celebrating the magic of what it can become when given its chance in the spotlight.”

Sherwin-Williams’ collaboration with Dapper Dan marks a pivotal moment in color exploration, encouraging individuals to color their worlds with confidence and creativity.