Jamie Foxx partners with WES Brans to release BSB Whiskey

Multi-talented actor, singer, comedian and businessman Jamie Foxx has partnered with spirits incubator WES Brands to… expose BSB Whiskey, a brand of flavored spirits.

The drink is a 70-percent whiskey that mixes the fragrant spiciness of cinnamon with the sweetness of brown sugar. BSB is an acronym for Brown Sugar Blend and is introduced by Foxx, the brand owner and artistic director of BSB Whiskey.

“Life is precious, so I have always tried to live it to the fullest. As an avid whiskey lover, my goal in life has been to have a brand that is drinkable and unlike any other; Thanks to BSB, I’m finally making it,” Foxx said in a written statement. “BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”

The 750ml bottle will sell nationwide for $24.99, and more information in regards to the brand will be found online at BSB whiskey. You may follow the brand further Facebook AND Instagram.

WES Brands has also hired Naeemah Leonard, a wine and spirits industry veteran with greater than 15 years of experience, as senior director of the whiskey brand. Based on her previous work at Brown Spirits and managing multiple celebrity partnerships, her expertise will help the corporate deal with BSB Whiskey.

After widely publicized health concerns that prevented Foxx from hosting the sport show, the famous entrepreneur will return in season seven along with his daughter Corinne. Last month the network announced that the actor is back. The show will return for Season 7 on Tuesday, May 28 at 8 p.m. and can even air on Hulu.

“Jamie and Corinne are the heart and soul of Beat Shazam,” said Allison Wallach, president of unscripted entertainment at FOX Entertainment, in a written statement. “As our undeniably dynamic father-daughter hosting team, they create a unique relationship on the show like no other, and it’s great to have them back on set this season.”