The viral “I’m not fresh” guy could have ended up in an LRG ad campaign

The currently popular “I Ain’t Fresh” guy is showing off his flying skills due to his recent support from LRG Clothing.

Dallas resident Derrick Lambert became a trending topic last week after he was confronted by a young group who tried to clown his attack. Wearing sky blue New Balances, blue jeans and a blue and white striped Ralph Lauren polo shirt, Lambert gained widespread support on social media from many who defended his outfit.

Now every week later, it looks just like the social media star may have launched her first ad campaign after catching the eye of Lifted Research Group (LRG). On Monday, March 25, the streetwear brand shared a photograph of Lambert wearing a brown LRG shirt with matching pants and a pair of his signature New Balance sneakers.

“Shout out to @dlamb870 #WhoAintFresh #DLamb4DaWin #lrgclothing 🌲🫡,” the corporate captioned the photo, which included Lambert’s recent slogan “Not fresh?”

LRG responded with 4 flames as Lambert was first common photo the day before. There isn’t any word on whether the Orange County clothing company received Lambert’s permission to make use of his photo in its promoting campaign. But they probably got the green light before making a choice.

In a separate post, Lambert wears a white LRG T-shirt, brown khaki pants and a pair of Nike sneakers. The company teased that an “interview” with Lambert was on the best way.

This is the newest nod to Lambert’s growing popularity after two young ladies made fun of him outside a Dallas Whataburger and said his dressing style was funny.

“I’m not fresh?” he asked those recording the video while holding up an order for Whataburger.

“You’re not fresh, no. Sometimes you just gotta take your L, bro,” one person said in response.

“No sir,” added one other.

Lambert looked visibly defeated because the group laughed. They later admitted they were joking and told Lambert they were recording him “because you’re fresh, bro.”

The negative encounter turned out to be a positive for Lambert, who then posted a video sharing all of the love he’s felt because the video went viral. He also talked to Rolling Out about his newfound fame, the anti-bullying campaign he’s developing, and shared all of the DMs he receives from women who desired to go on a date.

Lambert can expect one other clothing ad after sharing a recent photo received a comment from TI Akoo Clothing you tell a TikTok star to ascertain their DMs. Lambert resides proof of what can occur while you turn lemons into lemonade.