Business and Finance
Ray J talks about the financial difficulties starting Tronix
Multi-talented artist and entrepreneur Ray J has launched a brand new enterprise into television, releasing his latest enterprise on March 25 on Tronix Network, in keeping with . The singer, known for hits like “One Wish” and “Wait A Minute,” diversified his portfolio over the years, delving into the technology industry before selecting a profession in network television.
His journey into entrepreneurship began with the establishment of Raytroniks, which in 2016 introduced the Scoot-E bicycle brand to the market. He later co-founded Raycon Global, seeing significant revenue growth. However, Ray J recently parted ways with Raycon Global to give attention to the television industry.
In an interview with , Ray J expressed optimism about his foray into network televisionciting his previous experience working with major television networks similar to VH1 and MTV.
“We started doing reality shows from the very beginning and everyone had their own way, their own path. We focused on dating. We focused on team performance. I got the opportunity to work with WeTV, BET, VH1, MTV and we just kept delivering big shows,” stated Ray J. “Then we moved to the OTT (over-the-top media service) side and worked with Zeus Network and gave them exactly what what they needed to begin the engine and find success today with shows like “The Conversation,” “One Mo’ Chance” and “Baddies.”
However, Ray J’s path to launching Tronix Network was not without its challenges. He revealed that he initially misunderstood the terms of the $3 million loan, which resulted in him spending all the funds and entering a period of financial difficulty. He admitted that the experience humbled him and prompted him to maneuver towards frugality and financial realism.
“I believed it was just a very different variety of loan and I just misunderstood it. I ended up spending all of it pondering I had some left,” said Ray J. “So it was a little bit weird, but I feel being humiliated like that and having two months to get through the times of just living was definitely something what I needed, you understand? So you practice frugality, and we practice a sensible approach to money.
Despite the setbacks, Ray J stays resilient and determined to make Tronix Network successful. He said the self-funded network has already received positive feedback, which signals promising future prospects.
As Tronix Network prepares to unveil its lineup of programming, Ray J is confident it might resonate with viewers. He envisions Tronix Network becoming a source of pride and excitement for viewers with a two-week release schedule and a various range of content in the pipeline.