Technology
Fisker failed because he wasn’t ready to be a car company
Two years ago, an worker of Fisker Inc. told me that the electrical vehicle startup’s most pressing concern wasn’t whether its Ocean SUV would be built. Fisker eventually outsourced production of its first electric vehicle to highly respected automotive supplier Magna. The startup’s November 2022 production start goal was ambitious, but not unattainable for a company like Magna, which makes vehicles like BMW.
Instead, this person said, employees became increasingly fearful that Fisker would not be ready to take care of all the issues that arise when the company puts a car on the road. They were concerned that the main target was solely on constructing the car and never the company.
The conversation stuck with me because a decade ago, Fisker founder and CEO Henrik Fisker caused an automotive startup to fail, probably because of this. This company, Fisker Automotive, provided several thousand customers with a hybrid sports car. However, the company imploded shortly thereafter because it faced quality complaints, a battery supplier failure, and a hurricane that literally sank a ship stuffed with vehicles.
The worker’s warning that the brand new Fisker would follow a similar path was striking and ultimately prophetic. Fisker filed for Chapter 11 bankruptcy protection this week after spending just a 12 months delivering its SUV to customers world wide. Much of its demise is directly linked to its inability to address the concerns raised by the worker in 2022.
This person was not alone. Since then, dozens of other individuals who worked at Fisker have repeated this sentiment to me in conversations, just about all of them on the condition of anonymity for fear of losing their jobs or retaliating from the company. From these conversations emerged the stories I told – Ocean’s quality and repair problems, the interior chaos at Fisker, and the selections by Henrik Fisker and his co-founder, wife, CFO and COO, Geeta Gupta-Fisker, that brought the company down.
Most of them told me how the shortage of preparation was profound and permeated almost every department of the company, as I even have previously reported for TechCrunch and Bloomberg News.
The software powering the Ocean SUV was underdeveloped. This contributed to the delay within the launch of the SUVand even thwarted the primary delivery in May 2023, which Fisker had to repair and resolve issues shortly after handover. The same thing happened when the company made its first deliveries within the US in June 2023, when one in all its executives’ SUV lost power shortly after delivery.
The company delivered significantly fewer Ocean SUVs than originally anticipated. Even after lowering its 2023 goal multiple times, it still struggled to meet its internal sales targets. Sales staff told stories of repeatedly calling potential customers in hopes of selling vehicles because so few recent leads were coming in. Others eventually applied to sell cars, even in the event that they worked in completely different departments.
Many customers who took delivery of their Ocean experienced problems akin to a sudden lack of power, brake system problems, faulty key fobs, problematic door handles that would temporarily lock them in or out of the car, and buggy software. (The National Highway Traffic Safety Administration has opened 4 investigations into Ocean.)
Fisker had quality problems with a few of its suppliers, and employees alleged it failed to provide an adequate buffer of spare parts. This put additional pressure on the people liable for repairing the cars after they encountered problems, and ultimately led to the company taking parts not only from the Magna production line in Austria, but additionally from Henrik Fisker’s own car. (Fisker denied these claims.)
Throughout this time, junior and mid-level employees have strived to do every little thing they will to help the slowly growing customer base. One owner told me that in a funeral, an worker received a call from his personal mobile phone. Other employees shared stories of employees performing job duties while within the hospital. Many people worked long days, nights and weekends – a lot in order that a minimum of one hourly worker filed a potential class motion lawsuit over this very issue.
The company itself has repeatedly admitted that it doesn’t have enough employees to handle the influx of customer support calls. This was one other place where employees from other departments got involved. Some are even receiving calls from customers today, though they left Fisker weeks or months ago.
Fisker also struggled with the mundane but serious work of being a public company. At one point, it lost track of roughly $16 million in customer payments due to a mess of internal accounting practices. It suffered multiple delays in required reporting to the Securities and Exchange Commission. One of those delays was allowed by one in all the company’s largest lenders to finally take over in recent months.
Despite all this, Fisker is there still praises speed to market is an achievement originally of the bankruptcy process. “Fisker has made incredible progress since our founding, bringing the Ocean SUV to market twice as quickly as expected in the automotive industry,” an unnamed spokesperson said in a press release in regards to the Chapter 11 filing.
The ephemeral corporate representative goes on to say that Fisker “has faced various market and macroeconomic headwinds that have impacted our ability to operate efficiently.” While that is actually true to some extent, there may be otherwise no introspection on the myriad problems which have brought the company to its current point.
This may come to light during Chapter 11 proceedings, through which the company seeks to settle its debts (of which it claims to have between $100 million and $500 million) and to divest or otherwise restructure its assets (totaling between 500 million to 1 billion dollars).
What happens next will rely upon the course of those proceedings. Fisker has at all times taken an “asset-less” approach, comparing itself to how Apple used Foxconn to help make the iPhone a global phenomenon. The problem with saving on assets is that it naturally means you’ve gotten fewer opportunities to borrow or sell when things go south.
Magna has halted production of Ocean and is looking for $400 million lack of revenue as a result this 12 months. It’s unclear what progress Fisker has made on its future products, the sub-$30,000 Pear EV and the Alaska pickup truck. The engineering firm that co-created these vehicles with Fisker recently sued the startup, casting doubt on these designs.
Fisker said in its press release that it will proceed “limited operations,” including “maintaining customer programs and compensating needed vendors in the future.” In other words, it is going to proceed to operate its core business within the event that there may be a willing buyer for the assets it’s putting up on the market in a Chapter 11 case.
Ten years ago, the bankrupt Fisker Automotive found a buyer. It eventually evolved into a start-up generally known as Karma Automotive, which nominally still exists today. There have been similar results recently. Three other electric vehicle startups that recently filed for bankruptcy – Lordstown Motors, Arrival and Electric Last Mile Solutions – were able to sell assets to comparable corporations within the industry.
But the final word fate of the startup and its assets won’t change the essential problem: Fisker wasn’t ready to take care of bringing a defective car to market.
Technology
Flipkart co-founder Binny Bansal is leaving PhonePe’s board
Flipkart co-founder Binny Bansal has stepped down three-quarters from PhonePe’s board after making an identical move on the e-commerce giant.
Bengaluru-based PhonePe said it has appointed Manish Sabharwal, executive director at recruitment and human resources firm Teamlease, as an independent director and chairman of the audit committee.
Bansal played a key role in Flipkart’s acquisition of PhonePe in 2016 and has since served on the fintech’s board. The Walmart-backed startup, which operates India’s hottest mobile payment app, spun off from Flipkart in 2022 and was valued at $12 billion in funding rounds that raised about $850 million last 12 months.
Bansal still holds about 1% of PhonePe. Neither party explained why they were leaving the board.
“I would like to express my heartfelt gratitude to Binny Bansal for being one of the first and staunchest supporters of PhonePe,” Sameer Nigam, co-founder and CEO of PhonePe, said in a press release. His lively involvement, strategic advice and private mentoring have profoundly enriched our discussions. We will miss Binny!”
Technology
The company is currently developing washing machines for humans
Forget about cold baths. Washing machines for people may soon be a brand new solution.
According to at least one Japanese the oldest newspapersOsaka-based shower head maker Science has developed a cockpit-shaped device that fills with water when a bather sits on a seat in the center and measures an individual’s heart rate and other biological data using sensors to make sure the temperature is good. “It also projects images onto the inside of the transparent cover to make the person feel refreshed,” the power says.
The device, dubbed “Mirai Ningen Sentakuki” (the human washing machine of the longer term), may never go on sale. Indeed, for now the company’s plans are limited to the Osaka trade fair in April, where as much as eight people will have the option to experience a 15-minute “wash and dry” every day after first booking.
Apparently a version for home use is within the works.
Technology
Zepto raises another $350 million amid retail upheaval in India
Zepto has secured $350 million in latest financing, its third round of financing in six months, because the Indian high-speed trading startup strengthens its position against competitors ahead of a planned public offering next yr.
Indian family offices, high-net-worth individuals and asset manager Motilal Oswal invested in the round, maintaining Zepto’s $5 billion valuation. Motilal co-founder Raamdeo Agrawal, family offices Mankind Pharma, RP-Sanjiv Goenka, Cello, Haldiram’s, Sekhsaria and Kalyan, in addition to stars Amitabh Bachchan and Sachin Tendulkar are amongst those backing the brand new enterprise, which is India’s largest fully national primary round.
The funding push comes as Zepto rushes so as to add Indian investors to its capitalization table, with foreign ownership now exceeding two-thirds. TechCrunch first reported on the brand new round’s deliberations last month. The Mumbai-based startup has raised over $1.35 billion since June.
Fast commerce sales – delivering groceries and other items to customers’ doors in 10 minutes – will exceed $6 billion this yr in India. Morgan Stanley predicts that this market shall be value $42 billion by 2030, accounting for 18.4% of total e-commerce and a pair of.5% of retail sales. These strong growth prospects have forced established players including Flipkart, Myntra and Nykaa to cut back delivery times as they lose touch with specialized delivery apps.
While high-speed commerce has not taken off in many of the world, the model seems to work particularly well in India, where unorganized retail stores are ever-present.
High-speed trading platforms are creating “parallel trading for consumers seeking convenience” in India, Morgan Stanley wrote in a note this month.
Zepto and its rivals – Zomato-owned Blinkit, Swiggy-owned Instamart and Tata-owned BigBasket – currently operate on lower margins than traditional retail, and Morgan Stanley expects market leaders to realize contribution margins of 7-8% and adjusted EBITDA margins to greater than 5% by 2030. (Zepto currently spends about 35 million dollars monthly).
An investor presentation reviewed by TechCrunch shows that Zepto, which handles greater than 7 million total orders every day in greater than 17 cities, is heading in the right direction to realize annual sales of $2 billion. It anticipates 150% growth over the following 12 months, CEO Aadit Palicha told investors in August. The startup plans to go public in India next yr.
However, the rapid growth of high-speed trading has had a devastating impact on the mom-and-pop stores that dot hundreds of Indian cities, towns and villages.
According to the All India Federation of Consumer Products Distributors, about 200,000 local stores closed last yr, with 90,000 in major cities where high-speed trading is more prevalent.
The federation has warned that without regulatory intervention, more local shops shall be vulnerable to closure as fast trading platforms prioritize growth over sustainable practices.
Zepto said it has created job opportunities for tons of of hundreds of gig employees. “From day one, our vision has been to play a small role in nation building, create millions of jobs and offer better services to Indian consumers,” Palicha said in an announcement.
Regulatory challenges arise. Unless an e-commerce company is a majority shareholder of an Indian company or person, current regulations prevent it from operating on a listing model. Fast trading corporations don’t currently follow these rules.
-
Press Release8 months ago
CEO of 360WiSE Launches Mentorship Program in Overtown Miami FL
-
Business and Finance6 months ago
The Importance of Owning Your Distribution Media Platform
-
Press Release7 months ago
U.S.-Africa Chamber of Commerce Appoints Robert Alexander of 360WiseMedia as Board Director
-
Business and Finance8 months ago
360Wise Media and McDonald’s NY Tri-State Owner Operators Celebrate Success of “Faces of Black History” Campaign with Over 2 Million Event Visits
-
Ben Crump7 months ago
Another lawsuit accuses Google of bias against Black minority employees
-
Fitness7 months ago
Black sportswear brands for your 2024 fitness journey
-
Theater8 months ago
Applications open for the 2020-2021 Soul Producing National Black Theater residency – Black Theater Matters
-
Ben Crump8 months ago
Henrietta Lacks’ family members reach an agreement after her cells undergo advanced medical tests