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How the Kennedy assassination helped enrich network television news

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In journalism, bad news sells. “If it bleeds, it leads” is a famous industry slogan that explains why violent crime, war and terrorismAND natural disasters are ubiquitous on TV news.

Researchers rarely examine the incontrovertible fact that journalists and their employers benefit from disturbing events. But even when it seems distasteful, it is vital to grasp the connection between negative news and profit. How media historianI believe I’m studying this subject can shed light strength This shape contemporary journalism.

The assassination of John F. Kennedy 60 years ago is a case study. After a gunman killed the president, television news provided uninterrupted wall-to-wall coverage at significant cost to the stations. This gave television news a fame as a public service entity that lasted for many years.

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This fame – which could appear surprising now but was widely accepted at the time – overshadowed the incontrovertible fact that television news would soon turn into hugely profitable. These profits are due partly to the incontrovertible fact that terrible news attracts a big audience – and still does today.

The assassination of JFK prompted Americans to turn into concerned with television news

Shortly after Kennedy’s assassination in Dallas on November 22, 1963, television stations demonstrated their sensitivity to the tragedy by canceling commercials and devoting all their airtime to this story for several days. CBS president Frank Stanton later called it “the longest continuous story in television history.” At one point, 93% of all American televisions were tuned to broadcast.

As television news reports the assassination of President John F. Kennedy, a lady cries in a Sears department store in Levittown, Pennsylvania.
Jacek Rosen/Getty Images

Estimates vary, but the networks have decided to stop promoting it could have cost them as much as $19 million – or $191 million in 2023.

For many years, networks have presented their coverage of the killings as the epitome of public service. Network executives and journalists have repeatedly argued that television news is uniquely shielded from the economic pressures present in other broadcast sectors.

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Television news in the early Sixties was “the loss leader that allowed NBC, CBS and ABC to justify the enormous profits their entertainment divisions were making” – ABC News Ted Koppel remembers in The Washington Post in 2010. He added: “It never occurred to network executives that news programming could be profitable.”

The public service narrative that took root in November 1963 ignored the incontrovertible fact that the vast audiences turning to television news for information and convenience would soon turn into highly profitable.

How TV news became a money-making machine

Just two months before Kennedy’s assassination, in September 1963, television stations expanded their evening newscasts to half-hour. Previously, they lasted quarter-hour and offered little greater than headlines. Extended news they sold out all promoting opportunities immediately when television news attracted the predictable, mass audiences that sponsors desired.

Coverage of the Kennedy assassination, combined with expanded news coverage, greatly increased the business value of television news. In the Sixties, broadcast journalism began to turn into the most profitable genre of programming on American television.

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In the 1965-1966 television season, NBC’s “The Huntley-Brinkley Report.” generated $27 million in promoting annually, making it the network’s highest-grossing show – outgrossing even “Bonanza,” its hottest variety show. “CBS Evening” was grossed $25.5 million in promoting, making it the second highest-grossing program on American television.

Around this time, networks told regulators they’d committed thousands and thousands of dollars to public service through journalism. For example, in the 1965 testimony before the Federal Communications Commission, executives at ABC, CBS and NBC declared that their news divisions had loftier motives than simply being profitable.

But they made money, quite a lot of it. In 1969 it was “Huntley-Brinkley”. it earned $34 million in endorsements with a production budget of $7.2 million, making the show, in line with Fortune magazine, “NBC’s largest income – larger than ‘Laugh-In’ or ‘The Dean Martin Show.’ Ten years earlier, Huntley-Brinkley had earned just $8 million in endorsements and sponsorships.

In a black-and-white photo, two news anchors, one smoking a pipe, sit in a broadcast studio at the Miami Beach Convention Center.  Convention participants mill around in the background and a board reads
Chet Huntley and David Brinkley broadcast the 1968 Republican National Convention.
Ben Martin/Getty Images

However, the networks didn’t boast about their profits. Instead they they continuously promoted their efforts covering the Vietnam War, civil unrest and public interest killings of the Sixties. They also claimed that the news cost them thousands and thousands to provide, and it did hid promoting revenues collected as part of data programs contained in other budgets of their corporations. This gave them a bonus by way of regulatory privileges equivalent to station license renewals.

The birth of contemporary TV news

Ultimately, the chaotic, cacophonous and confusing decade of the Sixties ushered in the hyper-commercial media world we live in today. The pursuit of sensational investigative reports equivalent to Watergate and the Iran-Contra arms-to-hostage scandal generate higher rankings AND higher promoting revenuesand switch TV journalists into national stars.

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The original values ​​that guided network journalism from its beginnings have given method to more profitable formats. “60 Minutes” – a CBS News production – ultimately became the network’s most precious programming property in the history of American televisionand by the Eighties almost every local news station had them launched its own “I-Team” investigative group.

Ultimately, the professionalism that drew viewers to television news after the Kennedy assassination in 1963 was replaced by ratings-boosting strategies sold by television news consultants. Audience analytics, minute-by-minute engagement metrics, and Q-scores that calibrate the “like” anchor could help standardize formats and unify the way news is collected in pursuit of profit maximization.

But over the many years, one constant has remained the same: bad news sells. This is a truism of the media industry, whether we would like to review it or not, and the news programs broadcast today, 60 years after the events of November 1963, are proof of this.

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Business and Finance

According to entrepreneurs who did this

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Every 12 months, around 100,000 small corporations They are created in Canada. But what do you actually need to arrange a corporation in Canada – not only on paper, but in practice?

To higher understand what really involves starting a startup in Canada, we interviewed entrepreneurs in various sectors. As experts throughout the sector of strategy and entrepreneurship, we combined their first -hand experiences from research results to determine the crucial thing facets that contribute to business success.

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What appeared is a more pronounced picture of the actual fact of Canadian entrepreneurship, which shows that constructing a corporation consists in each management, risk and immunity management, as well as to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to an revolutionary idea.

Solving real consumer problems

Before starting the company, it’s essential to discover goal customers. Successful ventures begin with solving an actual problem for a clearly defined group. Conducting market research to ensure strong Matching the product market It is a key first step in this process.

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Here comes the invention of shoppers. This applies Understanding the situation, clients’ needs and pain points. Techniques resembling user interviews and creating detailed Customer personas It will help founders higher understand who their product is to.

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This approach is crucial for every startups and recognized organizations that want to enter recent markets.

Building is one other vital a component of the tactic at an early stage Minimum Product Product (MVP): The basic version of the product, which accommodates only the essential functions needed to test the concept with users.

MVP enables entrepreneurs to collect feedback and improve the product before investing significant time or money in full development.

Manage your money accurately

After identifying market need, financing securing will likely be one other vital challenge. This process often It starts with making an interesting jump – a presentation that presents forecasts regarding product or services and funds to attract potential investors.

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This pitch is crucial for the success of the startup, Mohammad FaiyazFounder and CEO WavermarkHe told us.

Tools and resources resembling Pitch deck developed by co -founder PayPal Peter Thiel and AI feedback tool Ai Fornax.

Preparing a solid jump is a essential step to attract potential investors to your organization.
(Shutterstock)

But although financing may thoroughly be very crucial, managing these funds accurately is equally vital. Chris ColasantiVice President in Rocket Mortgage CanadaIt was explained by e -mail that amongst the assorted common mistakes made by recent entrepreneurs just is just not to control costs.

For the first time, many founders address the rise in revenues when leaving expenses. Colasanti argued that when it is best to not have limitless investors’ support, your survival relies on slim surgery. “Obsession with your costs,” he advised.

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Bhimani repeated this caution. “The budget for two to three times more time and money to complete the task, especially at the stage of ideas,” he wrote to us. Entrepreneurs ought to be prepared for unexpected costs.

Building a marketing strategy

Many startup founders are eager to scale their corporations quickly, but Doing it prematurely Power increase the danger of a breakdown by 20 to 40 percent.

“Growth is one of the most tax activities that the company can experience,” Colasanti told us. “Fight the desire for development. Hirp when it hurts and let sales increase your growth.”

To scale effectively, corporations need a sturdy foundation. This means having a comprehensive marketing strategy. A well -structured plan presents the company’s mission, market strategy, operations, funds and key milestones.

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In addition to service, as a road map to internal decision making, business plans also help to convey the vision and strategy of corporations to investors and other stakeholders.

. Bank Business Bank of Canada offers guides which is ready to help entrepreneurs in effective constructing business plans.

Hire the precise people to work

Employing appropriate employees for work is crucial for the startup’s success. “You can’t overpay talent,” Colasanti told us. “The first 10 people you employ, do or break your business.”

Decisions on employment should go hand in hand with the deliberate constructing of culture contained contained throughout the workplace. Studies show that a positive work of workplace leads to higher employee satisfaction, retention and general performance.

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“Your company will develop a culture, regardless of whether you create it or not,” he said. Many founders for the first time Let poor behavior slide To avoid conflict, nonetheless it surely is dangerous.

The woman speaks to a man sitting opposite her at the desk in the office
Employing appropriate employees for work is crucial for the success of the startup.
(Shutterstock)

Bhimani also emphasized the importance of employing those who really understand your organization’s mission. “Then I know that they are invested and put their best effort,” he told us.

Remember about vital legal considerations. Employers must comply with federal and provincial work regulations, and entrepreneurs should search for legal advice or Familiarize yourself with government resources While constructing teams.

Look for a reliable mentor

While entrepreneurship will likely be seen as solo, research and experience suggest otherwise. In fact, the founders who are mentord by successful entrepreneurs have come to an end 3 times more likely that they may succeed themselves.

Both Bhimani and Dhwani ShahFounder and CEO Aadhya Navik Inc.He emphasized the importance of mentors.

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“Even if you just have an idea,” Bhimani told us via e -mail, “You should try as much as possible with people from the industry who have relevant experience.”

Shah similarly attributed her increase in continuous learning and expert suggestions: “I have a long -term vision and I am actively looking for advice while working on the product.”

Resources resembling Finder Benefits Business and programs resembling Futurpreneur Canada AND Startup canada It can mix the founders of the early stage with financing and mentoring.

Passion and perseverance are crucial

The set of pondering may thoroughly be a differentiating factor that distinguishes successful entrepreneurs. Entrepreneurship pondering is a way of pondering, which is expounded to opportunities during which others see obstacles and maintaining a sturdy sense of initiative and immunity.

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All entrepreneurs with whom we interviewed said that internal motivation was the crucial thing to longevity. “The start of the company makes you wear many hats, which can be intimidating, but also gives great satisfaction,” Shah told us. Research also confirmed that it was true.



Colasanti told us that fear often leads the founders to too early a transition from experiments into protection mode. “They stop taking large swings and start shooting bullets instead of bullets,” he said. This change of pondering can lead to complacency and stagnation.

Entrepreneurs who are successful are sometimes those who can Keep agile, tackle discomfort and demand Even when the rates are high.

Use resources

There is an awesome deal of support in Canada for entrepreneurs. National initiatives resembling Futurpreneur Canada AND Startup canadaand financial support with Bank Business Bank of CanadaThey are also available.

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Most provinces and territories have web pages dedicated to resources for small businesses and entrepreneurs, including British columbiaIN AlbertIN Manitob AND Ontario.

In southern Ontario, Wettech alliance It offers a model how regional revolutionary centers can support the founders. Their programs help mix entrepreneurs with specialist knowledge, capital and community.

Starting business in Canada has never been more possible or more competitive. As we mentioned experts, we reminded about this, success is to make. The journey is difficult, but for those who are ready, it could even be deeply satisfying.

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Have you ever wanted to abandon from 9 to 5 and teach SnowSports? We followed people who did it for 10 years

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Burnout within the workplace-a state of emotional, physical and mental exhaustion-Covid Pandemia caused a rethinking of traditional work from 9 to 5.

It is estimated that 30% of the Australian labor force experiences a certain degree of burnout, arousing serious concerns concerning the possible impact on mental health.

Is it possible – and if that’s the case, properly – maintain burn out in your personal hands? Some answers to the issue, resembling “micro-pensions”, enjoyed the newest popularity in social media.

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But a small variety of people take an excellent more radical approach-by throwing a path from 9 to 5 for careers, which priority treat the importance, pleasure and personal development. We tried to learn how he played this move specifically for one group – SnowSports instructors.

Our tests -published within the International Journal of Research in Marketing-the 10.5-year survey of SnowSSports instructors who left their work from 9 to 5 years for a big profession on the slopes of Canada, Japan, Japan, the United States and New Zealand.

We checked out the travel of instructors to the life-style, the best way they managed a brand new profession, and what some led to the return to 9 to 5.

Racing of winter

We conducted an interview with 13 SnowSSports instructors aged 25 to 40 (seven men, six women), we collected image and video artifacts, followed accounts in social media and surveyed Snow School reports. Our fundamental researcher also participated in a way of life.

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All our participants had not less than a bachelor’s title and a everlasting profession in areas resembling education or information technology before.

During our ten -year field work, we found instructors, enough money was earned to maintain this lifestyle, often traveling with possessions in a single or two bags.

Whistler Mountain, Canada: instructors live and work in places with great natural beautiful.
Kevin503/Shutterstock

In addition to the adrenaline and the great thing about life within the snow, we found that people were first motivated to enter this profession to escape from the company world and the bond of contemporary life. One participant, Lars, said:

If you just get a job, you’ll get perhaps 20 days of free 12 months for the subsequent 40 years, and when you stop when you have a job, home, mortgage and child (…) You are trapped.

Feeling

At the middle of our research there was the concept of ​​constructing a profession around the traditional Greek concept of “Eudaimonia”. This term is usually translated into “happiness” in English, but its wider connotations mean that he’s closer to “blooming“And it features a sense of purpose and lifetime of virtue.

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This is unlike the related concept “hedonism” – which focuses on striving for pleasure due to herself. Eudaimonia goals to think concerning the goal of life, potential and meaning of life.

When our participants mastered this sport and profession, they went from bizarre pleasure or hedonism within the snow to find meaning and purpose of their work.

They felt a way of feat and recognition of snowports as sport and work requiring dedication, care and commitment.

Challenges along the best way

However, in every profession there are requirements that shape the best way people manage work and intentional aspirations. Instructors must incur financial costs, resembling buying their very own equipment, paying for certificates and accommodation.

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After all, the life-style was not balanced for some due to uncertain working conditions and minimum wages. Relying within the weather, to produce snow, unfair compensation and everlasting contracts, they wore lots.

The dissatisfied participant confessed:

You take into consideration money all day (…) Developing costs, staff and lessons! However, they (managers of ski resorts) tell me as an instructor that I mustn’t take into consideration my money work. Well, if it wasn’t for money, you would not take a lot for lessons.

In the examined period, six returned to bizarre work from 9 to 5.

An alternative to senseless work?

The late American anthropologist David Graeber invented the sentence “nonsense tasks” to describe tasks that contain senseless tasks that don’t add real value except for providing salary.

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A bored man in the office
9-to-5 is usually a cut.
Shutterstock

Our study offers a window for the lives of those who were looking for an alternate, trying to construct something that they love of their day by day work they do to earn a living.

For many, despite the challenges, the power to ride on a regular basis slopes remained more attractive than working on a desk. One told us:

At the university, my first management lecturer said: “You can become a general director, earn $ 300,000 a year and have a free -free month”, and I said: “or I can ski and still can afford food and pay rent.” That’s all I actually need.

But every part didn’t work for them. The experience of those who remained suggest that selecting a big job may be difficult and can force people if the encircling organizational system doesn’t support.

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Business and Finance

Like Fawn Weaver built a uncle of the nearest spirits brand worth $ 1.1 billion – and why he does not sell

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In the latest episode, Natasha S. Alfford from The Grio sits from Fawn Weaver, founder and general director Trailblazing for the closest, fastest growing Spirits brand in the history of the USA-Teraz valued at the amazing 1.1 billion dollars.

The Weaver journey is a master class in rewriting the rules. Instead of attempting to break into the traditional “Old Boys’ Club” of the Spirits industry, Weaver tells Alfford that she focused his energy where it was vital: constructing direct connections with consumers.

“They are not my consumer,” Weaver said, to be honest about a few years of industry guards. “Why should I spend time trying to break into a circle that will not buy my product?”

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Instead, Weaver set her take a look at the uncle’s cultivation closest to the bottom -up story and the relentless commitment to the honor of the heritage of Nathan’s “closest” Green, a previously enslaved man who taught Jack Daniel, how one can distinguish whiskey. “I am looking for storytelling who will make sure that every time they see a bottle, they share the history of the uncle’s loved one,” explained Weaver.

The Weaver relationship along with his loved one began when the writer’s bestseller and historian conducted research for his book “Love and Whiskey”. She read the article in the New York Times about Green’s relationship with Jacek Daniel and saw the opportunity. In Weaver’s eyes, their story was more about an alliance than with racial tension. By interviewing and making information in the Tennesee community, during which Green once lived, she planted a story that inspired her to launch the whiskey brand, which honored Green’s heritage.

This emphasis – on values, community and heritage – can also be the reason why Weaver has repeatedly rejected the offer of the sale of his loved one, even when its valuation increased to billions.

“For me, sales are not an option,” she said. “We will continue to build it. I intend to cross the country for the next 25 years, developing this company and training the next generation to go even further.”

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During the conversation, Alford emphasized how the history of Weaver questions the outdated narratives about the restrictions imposed on black women’s entrepreneurs. As a leader who opposed the expectations of a young age, Weaver offered advice not just for business owners, but for anyone who desires to have their profession path.

Natasha S. Alfford from The Grio talks to Fawn Weaver, a visionary standing behind the nearest Tennesee whiskey.

“If you are not an entrepreneur yet, you become a good” IntraPreneur “where you are,” said Weaver. “Take the initiative, invent your company’s goals and help you achieve them. We all have the opportunity to create values ​​if we decide not to discourage you.”

Weaver also shared one of her favorite scientific analogies-a ten-yr experiment with the participation of fleas and a glass jar-in the purpose of illustration, how perceived restrictions can survive the actual barriers that after existed.

“So many have already broken the ceiling ahead,” said Weaver. “If my presence says nothing but the saying:” Everyone, there isn’t any lid “, I did my work.”

Weaver sees no restrictions for his closest uncle, which is why the brand is happy to maneuver to the space of cognac and introduce latest products. Even during talks about tariffs and whether the recession is approaching the economy of America, he decides to stay optimist and hope.

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With an unwavering vision and a brand worth a billion dollars to indicate this, Fawn Weaver will not only master the game-changing it for the upcoming generations.

Watch a full interview with Fawn Weaver from the above video player.

Natasha Alford from Thegrio is investigating his own story in

(Tagstotranslate) Black Own (T) Business

This article was originally published on : thegrio.com
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