New technology on Facebook will encourage people to use phones in cinemas

Blumhouse He works with Mating Meting to “expand and cure” a movie with a movie. How? Encouraging people to interact with Chatbot AI while watching a movie on the massive screen. Does it sound like a superb idea? NO! But this didn’t stop Hollywood or Big Tech before.

April 9, as reported Meta introduces a brand new “Film” technology during a special show of April 30 – Original film, not its upcoming continuation – as a part of the horror movie Blumhouse Studio “Halfway to Halloween Film Festival. “The latest technology will allow filmmakers to use their mobile phones as a” second screen “while watching in the theater.

I do not care how much I do it: Do not use the phone in the cinema. If you might be apprehensive a few sudden accident, leave it in noise and leave the theater before checking the device. Otherwise, mute this shit and luxuriate in two hours in a dark room separated from the nightmare, which is the Internet in 2025.

“The question that we always ask ourselves is: why can Halloween not be every day? So halfway to Halloween brings us a step and I could not be happier that this year we are going throughout the country,” said Jason Blum, founder and general director of Blumhouse in a press release. “In the same spirit of trying new things, we are glad that we can give fans a completely new experience in the theaters of the team in Metah.”

I consider it very funny that Meta and Blumhouse give this technology as “new”, despite the indisputable fact that the second screen experiences are a thing that corporations tried over ten years ago. Do you remember Xbox SmartGlass? It was an application that could be opened on a tablet or phone, after which used while playing or watching movies on Xbox One. It had some applicationsBut he didn’t really care. So Xbox killed him and moved on. However, the meta restores the concept, at the identical time annoying than before by hammering into artificial intelligence and inspiring people to use phones in the cinema.

I can only hope that, like most latest BIG Tech ideas nowadays, this film buddy is quietly disappointing and isn’t mentioned again. If not, going to the cinema will be much worse, and that will sadden me.

Oh, and talking about it, the continuation looks like Bonkers. I hope that once I watch him on the cinema this yr, I do not have to cope with 20 random people on my phones on a regular basis.

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