Keke Palmer performs in the New Creme of Nature Hair Care AD – Essence

Last 12 months, Keke “Keep a Job” Palmer was appointed as Creme of Nature, the first director of the brand. “Finding high -quality products that satisfy specially textured hair can still be a big challenge for us as black women,” Palmer says Essence only when asked what inspired her role. After saying, not only the face of the brand, the star is working on a product line, marketing campaigns, brand direction and stories. “It was the most satisfying part of this work.”

Since this announcement, she found time to run her podcast, go on press trips for Sha and Issa Rae, and even win the NAACP award for the artist of the 12 months. “It was such an honor!” says. “It just seemed that all my years dedicated to this craft meant something.” Now? She appeared in the recent Creme of Nature, “Unique Hair” promoting campaign.

“It’s about strengthening, confidence, representation and natural beauty,” says Palmer about an commercial that accommodates the brand Argan oil from Morocco Collection, a line containing many favorite Palmer. “When your hair looks and feel good, it allows you to feel” insurmountable “and ready to accept everything that comes.”

But the blurred journey didn’t start here. During the Black History month, Palmer returned home to Chicago, where in 1976 Creme of Nature was founded to participate in the brand’s event at the Dusable Museum. “We presented the evolution and variety of textured hair with live models and stylists, which all represented various hairstyles and cultural trends for decades, with a nod to the future,” Palmer wonders at the event – where it shook the natural red of defined curls. “It was a beautiful, unique moment for us to honor the brand’s heritage.”

Now, in the month of women’s history, Palmer reminds us of the importance of passing the flowers to which you take a look at. For example, “Queen Latifah has and will always be a great inspiration for me,” Palmer divides. “She always encouraged me, she shared the stage and resources, and this is a large part of who I am.”

In addition, self -care is its highest clue not only a month, but additionally throughout the 12 months. This features a solid hair care routine. For Palmer, which means that her hair has dried before fluff. “It helps to tame the temptation and I noticed that I can go longer between the washers, whenever I leave the rods for enough time or when I dry them,” he says, ending his routine Gloss anti -coffeeiness and glossy fog Regardless of the style. “I often wear a Flexi-ROD set when I even have natural hair and depend on The strength and gloss of the conditioner AND Styles and gloss baked walrus That my curls silky smooth and healthy. “

When it involves other favorite cosmetic items, Palmer notes that her skincare and complexion. “I loved Patrick’s TA Foundation in skin perfection AND Duo crème & powder blush– says. “I like every thing by May Lindstromand Tolerane double moisturizing cream It can also be basic in my routine – adds Palmer.

In addition to those practices, its splendor can also be attributed to what provides it with the most grounded and assured: “My family,” she says. “They are good real people and always remind me of what is most important – God and my faith.”