Fashion Meets Formula 1: Lewis Hamilton brings his way of thinking about the Lululemon Championship as the latest brand ambassador – Essence

In case you miss him Lewis Hamilton He still expands its influence beyond the race track.

The seven -time Formula 1 world champion was Announced as the latest Lululemon Ambassador In a partnership wherein he’ll cooperate in the innovation of products and global initiatives of spokesmaking.

The commercial, issued last month, appears in the period wherein Hamilton strategically builds his business portfolio with a racing profession. This movement is perfectly combined with the evolution of Hamilton from the motor sport icon to the global brand and the lawyer of social justice.

Expressing his enthusiasm related to the partnership, Hamilton said: “The Lululemon product is so high, it looks amazing and ultimately ensures the performance I need. I am excited about cooperation with the brand, which includes a comprehensive approach to biological renewal. Together we want to inspire our communities to the best versions of ourselves. “

Like everyone knows Formula 1, Lewis Hamilton has already reached the status of goat. He has more Grand Prix wins, podium ends and positions on a pole than any driver in history. His seven world championships equals the record of all time. But Hamilton’s meaning goes far beyond his clear dominance on the track.

Nikki Neuburger, director of Marek and activation of the Lululemon product, emphasized what Hamilton is such a precious ambassador. “Lewis changes the game in every sense of the word. His relentless commitment to performance, well -being and influence are completely consistent with what we stand in Lulummon, “said Neuburger. “We are excited to cooperate with him so that innovation inspires and create positive changes together.”

Hamilton was a revolutionary figure in a historically devoid of diversity. As the only black controller in Formula 1, he used his platform to support increased representation and integration. His open position in matters of social justice and commitment to the initiative of diversity modified the way wherein sport concerns these critical topics.

Hamilton shall be visible in the upcoming global Lulummona campaign entitled “No Holding Back”. The campaign will present the dedication required to compete at the highest level, emphasizing the scheme of Hamilton’s physical and mental training together with Lululemon training clothing, including a metal technical line.

Thanks to this movement, Hamilton joins the impressive list of Lululemon Ambassadors from around the sports world, including Golfists PGA min Woo Lee and Max Homa, Tennis Stars Frances Tiafoe and Leylah Fernandez, a large receiver of NFL DK Metcalf, NBA Player, Jordan Clarkson and NHL Player Bedard.