Lifestyle
Gee’s Bend Quilters, Adidas celebrate black history and perfection in athletics
Adidas issued a limited collection of NCAA basketball shirt inspired by Gee’s Bend.
The collection comprises a colourful, complicated craftsmanship created by the descendants of enslaved women He lives in Gee’s Bend, a small rural community on the Alabama River.
The sports brand also commissioned Quilters to make five quilts with an area of 7 feet x 7 feet for his or her partners HBCU: Alabama State, Alcorn State, Grambling State, Arkansas-Pine Bluff and Prairie View A&M. Women created quilts with school clothing.
On February 22, Adidas sponsored HBCU Legacy Bowl, where athletes wore non -standard T -shirts inspired by the Bend Gee quilt.
As a part of the HBE Adidas initiative, it contained a brief film on its Instagram website tells the story Among the picnics from Alabama, the film was produced by MONDAY MONDAY PAPER MONDAY PAPER.
In addition, HBE donated a social subsidy on sewing Gee’s Bend Heritage Builders, a non-profit quilters organization to make sure a continuation of the mission of cultural protection and constructing community.
Pility Bend Gee began to Instagram to precise their gratitude for multi -layered cooperation.
“Thanks, Adidas, for everything, the cooperation of this Gee’s Bend is so exciting that we had a great time in New York and I liked it very much when your team came to Bend Gee. I’m looking forward to the next phase. “
Gee’s Bee covers were presented in worthy galleries throughout America, including the High Museum of Art, the Metropolitan Museum of Art and Smithsonian. In 2006, the US postal service launched a series of commemorative postage stamps depicting historical quilts.
Other adidas’s awards Honoring the black initiative of perfection This yr, it includes Sekou Thornell, the founder and creative director of Kitboys Club, the Athleisure brand focused on football; and Jaycin Almond, founding father of the Tender Foundation, support group for marginalized single moms in the Atlanta Metro.
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