Cécred to run in Ulta as the biggest parnerism in the store

Cécred, a care brand founded by Beyoncé, officially announced the upcoming premiere in Ulta. The edition means the largest partnership in the store to date.

For fans who want to try the singer’s hair line personally, Cécred will start selling its award -winning products in ulta stores throughout the country. According to Businesswire, the largest cosmetics seller in the country will store Collection in over 1,400 locations and online. Beyoncé also divided the news into her Instagram, using her own texts to announce a breakthrough partnership.

The message also appears during the anniversary of Cécred. Since the launch of Marek, she tried to revolutionize and unite care techniques. With Beyoncé’s famous childhood in her mother’s salon, the Cécreda Foundation collection introduced it bestsellers Products such as moisturizing shampoo and conditioner, rice ritual and rose protein and a treatment mask.

Buyers will even have the opportunity to buy popular drops of hair and edge. In addition, Cécred will participate in the first integration of the Ulty salon. Ulty styling facilities, available in all locations, will even promote Cécred products for purchasers by Offering a line during services.

“Last year, we helped so many to establish a deeper connection with their hair, building a community that will redefine what a typical hair care brand looks like,” Beyoncé said, as reported by MSN.

“Our historical partnership with Ulta Beauty is a significant milestone in our journey consisting of transformation in transitions and salons throughout the country so that everyone can experience.”

Exclusive partnership in Ulta will even be equipped with branded elements implemented throughout the store. Thanks to life displays and non -standard devices, the takeover of Cécred will involve fans and avid buyers. Marketing implementation will even emphasize the brand’s patent bottles.

“It will be very visible, at the front and central devices and strengthening of bottles,” also the general director of ulty, Kecia Steelman. “We intend to strengthen it in a way that we have never done before in our showrooms. It will be a total 360 degree approach. “

Cécred has develop into a growing name for salon quality products that provides results for healthier hair of all textures. Thanks to their mission, also raising the spirits of entrepreneurs, Cécred is geared toward expanding its reach by Ulta when he begins the next chapter.