Issa Rae and Hannah Diop are launching Sienna Naturals in Sephora

Clean Haircare Marking Issa Rae and Hannah Diop, Sienna Naturals, debuted throughout the country in 178 Sephora stores throughout the country on Monday, February 10, a milestone, which the founders describe as “making dream come true”.

Within seven years, Diop and Rae are excited to finally introduce the world of beauty right into a vegetable solution for textured hair care.

Founded Diop Sienna Naturals As a pioneer in HAPI (moisturizing, food, balanced pH ingredients based on plants. Fruust by the shortage of top of the range holistic hair products for texture hair, Diop developed a line, and later welcomed Rae as a co -founder.

The nursing line based on plants provides every thing that a textured hair queen is looking for-steering dryness, promotion of growth, repairing damage, increasing the definition of curling and soothing sensitivity of the scalp-at the identical time determining the priority health of hair from root. After a successful soft start DNA scalp serum On the day of Martin Luther King Jr. Through the Sephora Brand application, Diop is happy to increase the total product line to the Sephora online store and chosen locations throughout the country.

“It’s a dream come true. It really is, “says Diop Black company. “I think I have a text message that I wrote on my phone since 2018, in which I called Issa:” We must do it to Sephora. ” And now the day is here and we are running in Sephora stores.

“I think you know that for some time I was on this journey with Sienna Naturals and it just seems that time is divine,” says Diop. “I am able to appreciate everything I have learned and the company we have built, and (I am) so excited that it seems very, very even.”

The products available in the shop include the underside of the scalp DNA, Plant power repair maskDaily Elixir Hair & Scalp Oil, HAPI Shampoo, Ulagged Conditioner, Dew Magic Leave-In Condition, Dream Curl Cream and Mini HAPI moisturizing ritual kit.

Rae played a key role in lifting Sienna Naturals, with passion in favor of the brand, while easily including products in your every day hair care. Her involvement in a clean, effective hairstyle has helped to bring even greater visibility of the road, which makes her the premise for people on the lookout for healthier solutions based on plants.

“I love Rosa’s magic. Literally (I wear) every day – he shares. “I wash my hair like every other day, every two days. And so adding that my hair is sort of a balm and makes me feel secure. “

Another favorite of Sienna Naturals for Rae is Dream Curl Cream.

“I love the mousse. Mouse specifically because it is not heavy and simply, he will put my hair in a way that surprises me, because other mousse do not necessarily do it. “

Starting coincides with recent studies revealing the presence of dangerous toxic chemicals in almost 80% of cosmetic products sold to black women. Hannah emphasizes how the industry often emphasizes controlling textured hair, but goals to give attention to nurturing hair health – emphasizing that proper care ultimately leads to higher management.

“Mary and consumer focused on styling hair, to control hair, to do what you want,” explains Diop. “And there was really no focus on how you cultivate? How do you help? How do you bring health, vitality and well -being? “

Diop says that Sienna Naturals enters.

“We were able to find these alternatives based on plants for many difficult chemicals or chemicals, which are known to cause damage,” says “you know that in some cases endocrine chemicals and chemicals with cancer through plants are disturbed. I think it’s really important and it is so wonderful that we are able to launch it to the market. “

The debut in Sienna Naturals in Sephora occurs after the stone at this yr’s fifteen % pawn gala, in which Rae and Diop were honored with the second annual Sephora Beauty-Nagrod grant price $ 100,000, recognizing outstanding cosmetic brands in black and support their continuous growth.

Buyers can now find Sienna Naturals products in the “Curly, Coily and Texture Hair” section in 178 chosen Sephora locations. The full product line can also be available for online purchase through Sephora.