Entertainment
Sha’Carri Richardson debuts the Nike Air Superfly running shoe
Sha’Carri Richardson debuts the return of Nike Air’s original Superfly running shoe. The athlete sponsored by Nike presented a women’s footwear product in the global brand’s campaign.
The debut is an ideal fit for Richardson as the shoe supports runners with its sleek design. According to , but boasts “streamlined design characterized by a perforated upper and a smooth midsole.” What’s more, the outlet reported that it “gets rid of excess padding for a slim, low-profile fit at the toe — typical design principles used in track spikes.”
Richardson wore the original Superfly design created in 2001. An athlete in a photograph session dressed head-to-toe Nike, with a sporty jacket, bubble skirt and knee-high socks to finish the look.
Richardson also announced in the caption of her post that modern silhouettes of the classic shoe might be available soon. However, there is no such thing as a information yet on the recent colorway or price of the running-inspired shoes. Despite this, the sprinter has already taken part in a historic campaign and rollouts.
In addition to lucrative sponsorships with brands like Nike and BeatsByDre, Richardson is carving a path for herself as a force in track and field. After making the Olympic team for the 2024 Paris Games, Richardson brought home two medals for her Olympic performances. She took home silver in the 100 m and gold in the 4×100 m relay.
Nike signed the athlete in March, and reports say it has secured $20 million in a five-year deal. Although skeptics feared that Nike was too quick to commit to the outspoken athlete, Richardson’s victories proved that Nike had made a solid bet on her. Her relationship with the footwear giant isn’t recent. She wore Nike Air Zoom Maxfly spikes during the 2023 World Championships in Budapest. At that event, Richardson won gold in the 100m, beating Shericka Jackson and Shelly-Ann Fraser-Pryce to set a brand new championship record in a time of 10.65 seconds.