Kendrick Lamar Releases Music Video for ‘Squabble Up’, Continuing Streak of Culturally Intentional Super West Coast Videos

When I used to be a child within the ’80s and ’90s – you realize, the ’00s – while you did something amazing, someone would all the time say, “He must have eaten his Wheaties today!” referring to breakfast cereals which have long been advertised as “breakfast of champions” Famous athletes often got here across boxes of Wheaties, a lot in order that the physical, unopened boxes became collectors’ items in their very own right.

Kendrick Lamar ate his Wheaties. It’s not only the e-streets which have decided that 2024 can be the 12 months of Kendrick Lamar; apparently Kendrick has taken up the mantle and has been on our necks since March. On Friday, November 22, he dropped his album “GNX,” which has literally been the talk of the world because it hit the web. And then, to proceed his wave of artistic domination, he dropped the album’s first visual, “Squabble Up,” a song that was first teased at the start of the music video for the undisputed song of the 12 months 2024, “Not like us.”

“Squabble Up” continues where “Not Like Us” left off; the music video is full of West Coast – mainly Los Angeles – imagery and popular culture references, culture and homages, and Kendrick Lamar doing that little Kendrick Lamar dance. Seriously, as of this writing, I’ve watched this movie no less than 10 times because I used to be attempting to put some of the references within the background.

I imagine the people of Los Angeles have been feeling extra cool recently considering the way in which Kendrick has been gaining a lot weight for Los Angeles. This video takes some of them to the following level. For example, it is a nod to Ice-T’s “Power” album cover where a lady in a showering suit may be seen holding a sawed-off shotgun. On the Big Wheel is a child wearing the identical outfit as Anthony, Ronnie’s son, Jada Pinkett-Smith’s character in Menace II Society final scenes of the filmright before Caine was shot by the one person missing on this movie, Samuel Monroe, Jr.a villain so thorough that if I met him in real life today, I’d cross the road. There is a bow cover of Isaac Hayes’ 1971 work “Black Moses.” Is “Soul Train” game board. scene i David Hammons African American Flag. Rest in peace Nate Dogg.

And truthfully, “Squabble Up” has so much of references to things I do not even find out about because I’m not conversant in all of the cultural hotspots of Los Angeles and California. The most vital thing is the book Kendrick is reading called “How to Be Kendrick Lamar for Dummies” and I swear I hope it gets published, at the same time as a joke. I’m sure some enterprising soul will print some of these joints and sell them before the shutdown comes; that is how I got my Snoop-On-A-Stoop doll!

I’m sure some enterprising soul will create a TikTok that points out every reference utilized in the video, which I am unable to wait to see. For now, though, I’m still impressed by Kendrick Lamar’s mission. While his feud over being related to Drake has been the catalyst for the last nine months of Kendrickpalooza, it’s admirable to see how his focus seems to have shifted to uplifting and (to the extent it really works) uniting the West Coast. Kendrick could be very introverted, and this music video for “Squabble Up” is further proof of that. Similarly, it makes me interested in what is going to occur next; this sort of unpredictability from an artist hasn’t existed in hip-hop for an extended time. I’m glad we’re here now.

West, west, everyone.