Shaboozey on her YSL – Essence fragrance partnership

Masculinity just got a brand new scent – and that is what it smells like Shaboozey. Starring Lil Nas XPeso Pluma, Vinnie Hacker and The Kid LAROI in the newest Yves Saint Laurent fragrance project “Bar song (tipsy)” artist is the newest to define the meaning of “modern masculine” beauty.

“The collaboration with YSL Beauty is truly exciting because the company has always been at the forefront of culture, redefining what it means to be bold and timeless,” Shaboozey tells ESSENCE. The musician’s true self-expression, showcased within the brand’s digital design “Born MYSLF, No Matter What”, represents the message behind their latest men’s fragrance MYSLF Perfume.

“I liked how we explored the concept that being strong doesn’t have to mean fitting into a box,” he says, topping off the country music genre with bleached-tipped wicks. “It’s about owning who you are, being real, and YSL Beauty gave me the space to show that.”

Known for his 18-week #1 on the Billboard Hot 100 (one week away from breaking Lil Nas the important thing to Shaboozey’s success is easy: balance.

From gym workouts to meditation sessions and knowing when to walk away, “for me, self-care was about finding balance,” she says, which is a chord that also strikes in the brand new fragrance. Vanilla bourbon in a YSL bottle, the extreme masculine aroma hits each floral and oud notes, providing sensuality and strength in equal measure. “She has that presence and stays with you, which is exactly what I need when I’m on the move.”

The global men’s grooming market is anticipated to be price $115 billion by 2028 (up 77 percent year-on-year) the boys’s cosmetics boom represents a obligatory shift not only from two-in-one shampoos and overpowering fragrances, but in addition within the definition of masculinity as an entire. According to Shaboozey, YSL’s latest fragrance is ahead of the curve. “YSL Beauty has a track record of pushing boundaries while staying classic, and that’s a vibe I’ve always admired.”