BlaQue Community Cares is organizing a cash crowd for serious food

QNS reports that Queens, New York-based nonprofit BlaQue Community Cares is making an effort to assist raise awareness of Earnest Foods, an organic food market with the Cash Mob initiative.

The BlaQue Cash Mob program is a community-led event that goals to support local businesses, reminiscent of grocery stores in Jamaica, by encouraging shoppers to go to the shop and spend a certain quantity of cash, roughly $20. BlaQue founder Aleeia Abraham says cash drives are happening across New York City to extend support for local businesses. “I think it’s important to really encourage local shopping habits and strengthen the connections between residents and businesses and Black businesses, especially in Queens,” she said after hosting six events since 2021.

“We’ve been doing this for a while and we’ve found that it really helps the community discover new businesses that they may not have known existed.”

As a result, crowds increase sales and strengthen social bonds for independent businesses.

Earnest Foods opened in 2021 after recognizing the necessity for fresh produce in the world. As residents struggled to seek out fresh food, Abraham defines the shop as “an invaluable part of the southeast Queens community.” “There’s really nowhere to go in Queens, especially Black-owned businesses in Queens, to find something healthier to eat. We need to keep these businesses open,” she said.

“So someone just needs to make everyone aware that these companies exist and how to keep the dollars in our community. Organizing this cash crowd not only encourages people to buy, but also shows where our collective dollars stand, how it helps sustain businesses and directly serves and uplifts our community.”

The event will happen on November 24 from 2:00 p.m. to 4:00 p.m. at 123-01 Merrick Blvd in St. Albans. According to the shop’s co-owner, Earnest Flowers, he has partnered with several other Black-owned brands in the world to sell his products at the shop. Flowers is comfortable that his neighbors can come to his supermarket to purchase organic food and goods from local vendors like Celeste Sassine, owner of Sassy Sweet Vegan Treats.

At the grand opening three years ago which was visited by over 350 viewersSassine stated that the collaboration was “super, super, super exciting” to the purpose that the majority of the products were off the shelves inside hours.