Pharrell Williams X Evian presents “Fountain of Youth”

Evian collaborates with Pharrell Williams’ skincare line “Humanrace”. for the “Fountain of Youth” campaign.

The design is minimalist; engraved on it: “This is the fountain of youth.”

According to , Evian will produce “two limited edition glass bottles – still and sparkling – in striking blue and green colors.”

Creating glass bottles was a deliberate decision made by Evian and Williams. Louis Vuitton’s creative director wants people to be more environmentally conscious.

Williams doesn’t advocate a zero-waste lifestyle, but he does imagine that intentionality can have an effect.

“We need to be aware of our impact on the planet and strive to create products that are better for it,” he said.

The “Happy” singer’s skincare has come up in discussions through the years as he has maintained good physical appearance throughout his decades-long profession. Williams admits that taking care of herself and taking care of her body has been a thing isn’t all the time a priority for him. At one point he didn’t understand the necessity for hydration in on a regular basis life. This is not any longer true.

“When I was younger, I didn’t realize how important hydration was. It wasn’t even on my radar. But as I delved deeper into the topic of health, I realized that water is an essential element of well-being. Now it’s a non-negotiable part of my daily routine.”

Williams discussed how the partnership ties into Humanrace’s vision. She believes that the message of “The Fountain of Youth” is timely and that the world can profit from an increased emphasis on self-care and joy.

“When we created this, our goal was to create something that resonates deeply and brings to life a sense of happiness. This is really what feeling good and young is all about. Finding joy in the little things and staying connected to youthful energy, that’s why it was perfect for Evian’s latest campaign – we are both united in the pursuit of youthful joy in life.”

Williams drinks water and does much of his own business. The partnership with Evian is only one of Williams’ highlights this yr. The designer recently became co-chair of the Met Gala exhibition “Superfine: Tailoring Black Style,” which has focused on black men’s fashion for years.

Williams, who co-chaired the Met Gala, released his biopic on October 11. In true Williams fashion, he selected to inform his life story through an unusual medium, the Lego movie format.

William’s latest collaborations match his eccentric style and love of imagination and creativity. Although the collaboration with Evian is easy as compared, it by some means suits.