Technology
Hit-Boy and D’USSÉ partners in a limited AR edition
D’USSÉ’s limited edition makes Grammy Award-winning producer Hit-Boy a presence at your holiday parties.
D’USSÉ Cognac has partnered with Grammy Award-winning producer Hit-Boy to create a special AR experience that can bring the “SICKO MODE” hitmaker to your front room this holiday season.
This augmented reality (AR) experience, called “The Set”, allows anyone who purchases a D’USSÉ VSOP holiday gift box access an exclusive AR DJ performance by Hit-Boy so as to add splendor to the vacation celebrations. This marks D’USSÉ’s first step into technology and its largest investment thus far in technology-enabled experiences.
The D’USSÉ VSOP Holiday Gift Box includes a 750 ml bottle of D’USSÉ VSOP and a QR code that unlocks access to “The Set” AR experience. After scanning the code with a smartphone, recipients can activate Hit-Boy’s realistic AR filter behind the DJ booth, directly in the event space.
From there, users can select a cocktail to match the mood of the party – whether it’s a D’USSÉspresso Martini or a Spicy Sidecar – and Hit-Boy will respond with custom playlists it’s curated for every drink. With a new-age digital experience, “The Set” brings Hit-Boy to the center of this 12 months’s holiday celebrations.
“Music is the universal spirit of the holidays,” Hit-Boy he said in a statement. “You can’t celebrate without it. But just like collaborating with artists, it’s about finding the right energy.”
“D’USSÉ and I wanted to spread the right atmosphere and had a lot of fun playing with AR technology to provide fans with a unique experience,” he added. “After scanning the QR code, the AR filter will allow me to go to your holiday pendants and separate my favorite songs for the celebration. We hope you enjoy “The Set” wherever you and your family members are this holiday season.”
Partygoers can interact with “The Set” by positioning themselves “beside” or “behind” the DJ booth in AR mode. The filter also lets you take photos, so you’ll be able to quickly share the fun together with your family members or on social media. With the added option of connecting speakers, this immersive visual and audio experience makes Hit-Boy the last word headliner for any holiday party this season.
The D’USSÉ VSOP Holiday Gift Box is offered now in stores nationwide and at dusse.com (MSRP $50).