Entertainment
Samuel Ross Inks has been working with Zara for many years
Just a month after the discreet launch of his recent high-end menswear line SR_A, designer Samuel Ross has entered right into a multi-year collaboration with Zara.
On Monday, Virgil Abloh’s protégé announced in regards to the partnership in an Instagram post announcing “raw functional clothing” that can soon be available to consumers in early 2025.
“Samuel Ross MBE and ZARA present a unified vision,” the caption read. “Made from solid clothing designed for relaxation, respite and exploration.”
“Under his unfiltered artistic direction, SAMUEL ROSS_ACCESS, designed by ZARA, will deliver physical installations and apparel presentations in cities around the world,” the brand added.
Ross tells Business of Fashion which incorporates partnership “fashion installations and art performances in key cultural cities.
“We’re not talking about a short-term cycle where we’re trying to get a lot of product out very quickly. This is an offer for mature people, which will increase gradually each year and reflect the intelligence of our audience.”
The collaboration comes after Samuel Ross took a month-long break from fashion following his departure from his British luxury streetwear brand A-Cold-Wall in February. After selling his shares to long-time partner Tomorrow Ltd., Ross focused on artistic projects and consulting for the Apple Beats headphone brand.
In September, the British menswear powerhouse returned with SR_A, a brand new high-end line that quietly debuted a made-to-order model. Just a month later, Ross announced a multi-year partnership with Zara, following within the footsteps of Stefano Pilati, who also collaborated with the Spanish fast fashion brand last month.
Ross’s deal will expand access to his sought-after designs with biannual menswear collections released under the “SR_A Engineered by Zara” brand.
The collection will showcase “functional, sophisticated pieces” that embody the “maturity” of the menswear market since Ross’ A-Cold-Wall debuted in 2015.
“I think we’ve seen a maturity in the audience since there was so much emphasis on luxury streetwear about five years ago,” Ross said.