Mariah Carey has officially announced that it’s “time” for the holidays

Even before the Halloween parties were over, Mariah Carey, the Queen of Christmas, announced her return.

Just after midnight on November 1, Carey dramatically declared, “It’s time!” for Christmas and winter holidays in post uploaded to Instagram.

In her post, she included a black and white video showing the singer in a Gothic mansion. Dressed as Morticia from “The Addams Family,” Carey dances a tango with a person dressed as Gomez Addams before violently pushing him away. Like the classic character, she then grabs a knife and throws it at her on-screen husband, narrowly missing him, all before opening a closet to disclose her now-iconic Santa-inspired red fur-lined jumpsuit. The next scene comes into full color as Carey, now in the sleigh and wearing a red jumpsuit, exclaims, “It’s time!” together with his famous whistle. Her Gomez transforms right into a snowman, then the video ends with a scene of an icy, magical Christmas palace and Carey’s timeless holiday hit “All I Want for Christmas” begins to play.

Carey, for many the most significant person during the winter holidays, became known for her elaborate winter holiday announcements. So far, each has outperformed the yr before. In 2023, Carey has literally thawed out. This yr, she teased the takeover of the holiday season in one other video by showing the music icon aboard a personal plane. As the opening notes of her Christmas hit play softly in the background, the plane’s captain pronounces that they’re heading to the North Pole.

“Not yet,” Carey exclaims, then adds with a sly smile, “They always rush me.”

Since the release of her holiday single “All I Want for Christmas” in 1994, the song has grow to be a mega-hit, arguably becoming certainly one of the hottest modern Christmas classics. The song, which turns 30 this yr, reached the top of the charts in 2019 it tops the charts every holiday season. It can be the gift that keeps on giving; Forbes reported that the single earns Carey roughly $2.5 million per yr.

With this in mind, it’s no surprise that Carey has managed to show Christmas into a private brand. Each yr it pronounces recent partnerships with retailers, hosts an annual Christmas concert and more.

Featured Stories

This yr, Carey is partnering with Kay Jewelers and Amazon. Her special edition Christmas Barbie returned to Mattel and announced a special holiday collection of decorations and wrapping paper during the holiday episode of Drew Barrymore’s talk show of the same name. According to exclusive in People MagazineCarey has also partnered with Virgin Hotels to create “All I Want for Christmas” themed bars across the country.

The hotel brand has partnered with Bucket Listers to bring Mariah Carey’s Black Irish Holiday Bars to pick out cities including Chicago, Dallas, New York, Nashville and New Orleans from November 15 to December 29.

There may also be holiday-themed shows with interactive attractions, reminiscent of a big wreath where fans can recreate the cover of Carey’s “Magical Christmas Special” album or write a note to the star on the station’s “Letters to Mariah.”

The pop-ups will serve a wide array of cocktails based on the Christmas Queen’s Irish cream liqueur. Festive drinks will include cane-coated espresso martinis and Irish coffee sprinkled with edible flowers. Customers may also have the option of a martini flight, a white chocolate glitter martini with candy cane, a cinnamon-spiced tequila espresso martini and a caramel bourbon martini.

Details, including the best way to participate, might be found on the pop-up’s official Instagram account, Mariah’s holiday bar.