Keke Palmer Brand Director at Creme of Nature

Keke “Keep A Bag” Palmer has expanded her impressive business portfolio by taking over the role of Chief Brand Officer at Creme of Nature.

On Tuesday, the KeyTV founder became the first-ever chief brand officer of a Black-founded brand. In her premiere role, Palmer will do what she does on camera and develop her business skills behind the scenes.

The Emmy Award-winning actress and tv star will tackle a multi-faceted role, serving as an on-camera model and spokesperson and dealing with the Creme of Nature team to influence product lines, seek the advice of on product innovations, advise on packaging updates and present product demonstrations.

Additionally, the star will play a key role in shaping brand direction, marketing and storytelling, helping to create campaigns that authentically connect with the multicultural community while bringing to life the Creme of Nature brand ethos.

“What really stood out to me about Creme of Nature is their commitment to celebrating black beauty. From the beginning, they have created effective, high-quality products that truly suit our unique hair texture and needs,” Palmer said.

“This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty. I am equally passionate about ensuring that we continue to create products that speak to our community and celebrate the diversity of hair textures.”

As part of the partnership, Palmer will headline Creme of Nature’s social and digital media campaigns, in-store displays and national promoting, with live performances on behalf of the brand commencing later this yr. The company expressed its excitement at the chance to partner with the Hollywood star.

“As a brand founded by Black, it was important to us to work with someone who truly understands and embraces her natural hair and embodies the values ​​we stand for. “Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings an authentic perspective that you can relate to – her deep connection to her roots, combined with her insights and expertise, will help us better meet the needs of our customers,” she said Chandra Coleman, head of marketing for Creme of Nature.

“Throughout her extraordinary professional career and personal life, Keke has demonstrated that she is authentic, in line with our brand ethos. We believe that with Keke on board we can continue to grow and make significant changes in the hair care industry.”