The Jordan brand releases women’s sneakers from the Jordan Heir series

Nike’s Jordan brand has introduced a brand new series of women’s sneakers, partly inspired by the work of two of the brand’s leading athletes, Kiki Rice and Kiyomi McMiller.

The Jordan Heir Series was unveiled after obtaining the mandatory feedback and input from Jordan Brand athletes corresponding to Rice (UCLA guard who was the first Jordan Brand NIL signatory) and McMiller (the first Jordan Brand highschool NIL signee who currently plays at Rutgers University ).

“Understanding that the Heir Series was designed specifically based on my observations and those of other players on the roster truly reflects the changes that are happening in women’s basketball today,” Rice said. “The opportunity to contribute to the design and style of this shoe is something I take for granted. I like this aesthetic and think the color blocking is great for storytelling and overall advancement of the women’s game and basketball.”

Jordan Brand took advice from a lot of the 15 athletes in the Jordan Brand family to create the Heir Series. This series is the brand’s lowest-priced basketball sneakers. The design was created to enable the running and cutting that today’s basketball players are accustomed to, and this can be a top priority for a growing variety of players on the court.

“We are currently witnessing a pivotal and transformative era in sports, especially women’s sports,” says Rhyne Howard, Jordan Brand athlete and Atlanta Dream guard. “These shoes allow us to leverage our knowledge of how women play to create products that can benefit all athletes and move the entire sports landscape forward.”

The Jordan Brand Heir Series is on the market worldwide on jordan.com and at select retailers.