Black-owned jewelry brand launches initiative to fight breast cancer

Black-owned jewelry brand Bestow Collection has announced a partnership with nonprofit organization SurviveHer to spread awareness about breast cancer.

Bestow Collection founder Jen Hayes Lee goals to help Black women disproportionately affected by the disease grow to be educated concerning the steps to take. According to the press release obtained by BLACK ENTERPRISESHayes Lee met SurviveHer founder Lyndsay Levingston through the social network Support Your Girlfriends Community. Now the 2 trailblazers have teamed up to make clear an important issue for Black women.

Since Hayes Lee’s mother died of breast cancer in 2003, this enterprise has grow to be the brand’s personal mission to empower this community. Hayes Lee, a long-time consciousness advocate, became a pre-vivor herself.

By undergoing a preventive double mastectomy, Hayes Lee is promoting preventive take care of those most liable to being diagnosed. According to the Breast Cancer Research Foundation, black women are more susceptible for aggressive subtypes, including triple negative (TNBC) and inflammatory breast cancer. Furthermore, this demographic continues to be more likely to be diagnosed at a younger age and later stage.

Through Bestow Collection, Hayes Lee will encourage customers to “share gifts” while spreading awareness about breast cancer. Through its range of jewelry, the gathering goals to help women showcase their beauty with a singular purpose.

Bestow Collection and Hayes Lee proceed to encourage customers to “rock” in solidarity with survivors and all those affected by the disease. This initiative can also be a part of Hayes Lee’s The Golden Hoop project. Project raised 10 thousand dollars without cost genetic tests to check whether an individual carries genes that could cause breast cancer.

The collaboration goals to proceed the shared mission of empowering women through knowledge and support. Bestow Collection and SurviveHer also intend to promote this initiative following Breast Cancer Awareness Month. The entrepreneur’s actions include a donation of fifty% of net proceeds from sales using the exclusive discount code 20SurviveHer, which matches to non-profit organizations.