YouTube brings its affiliate program to India, partners with Flipkart

Just ahead of the local holiday season, YouTube has introduced its affiliate program to India, allowing uploaders to tag products of their videos and earn recommendations. The company has partnered with Walmart-owned e-commerce site Flipkart and clothing retailer Myntra to make its product catalogs available to uploaders.

To be qualifies for the affiliate programcreators should have their channels listed within the affiliate program and have at the least 10,000 subscribers.

YouTube already allows chosen creators in India to post offers on their channels, and now creators can tag products to discuss of their videos, shorts and live streams.

In the US, YouTube has launched quite a lot of shopping and affiliate link programs over the previous couple of years. In 2022, the video streaming service began testing affiliate links on Shorts, and in 2023, the corporate launched a feature that enables creators to bulk tag products across their entire video library so that they can monetize older videos.

In August, YouTube expanded its partnership with Shopify to give creators access to hundreds of additional products. The company also launched recent features similar to allowing creators to create shopping collections and a brand new affiliate center.

“By making product discovery seamless in every format – from long-form videos and Shorts to live broadcasts – and available on any device – mobile, web and connected to TV – we are increasing the impact creators can have and making it easier than ever before so they can connect with their audience,” the corporate said in a press release blog post.

The company said India, YouTube’s largest user base with over 400 million users, has over 110,000 channels and over 100,00 subscribers, and since Shorts launched in India in 2020, users have watched them over a trillion times.

YouTube also has an lively affiliate program for creators from South Korea, Indonesia, Thailand and Vietnam.