Jaylen Brown’s impact goes beyond the Celtics’ championship

BOSTON – A recent evening with Jaylen Brown was a manifestation of the true power of sports.

We met in the hall of an apartment constructing in the city center. Dressed in head-to-toe black, with braids pulled back and his beard trimmed low, the Boston Celtics guard was heading to an event as vital as Tuesday night’s season opener for the Celtics, when they’ll receive their 2024 NBA championship rings. Brown was alone – with no bodyguard, agent, or entourage – as I followed him to a black Cadillac Escalade. We went to fulfill with 10 corporations from disadvantaged communities that Brown and teammate Jrue Holiday are helping to develop.

Brown is currently 27 years old and currently on top of the world. Last season, he destroyed the Dallas Mavericks in the championship series each ends of the floorhe cleared up criticism about his play and won Finals MVP. He has the look of a movie star, a song with a rap star, a contract with a superstar – but what brings him to life is making an impact in communities that lack equal opportunities.

“Honestly, I feel better,” Brown said after I asked him to match serving to playing basketball. “I feel answerable for being given my platform to assist influence other people. The only time I actually feel completely satisfied is when I’m attempting to help other people.

“Blacksmithing is like drinking water. It’s like breathing at this point. You don’t really feel anything anymore unless it’s big matches or big moments. But for the most part, I think my platform was only given so that I could help as many people as possible.”

In 2023, after signing a then-record $304 million contract, Brown said he would use his windfall to assist eliminate racial wealth gap. In August 2024, it launched Boston XChangewith the goal of generating $5 billion in generational wealth for marginalized communities, and founded the center in Oakland. Last Wednesday, October 16, Brown allowed me to take him with him to the meeting of the first group of XChange entrepreneurs – Boston Creator Incubator + Accelerator Cohort.

“Five billion is a great goal if you can achieve it,” Brown told me. “But even to proceed to push the boundaries forward. I feel the more relentless we’re in pushing change forward, that is the most significant thing. Keep pushing as a substitute of pretending all the things is high quality where it’s.

We jumped out of the truck and took the escalator to Grace by NiaAND Owned by a black woman supper club in the Boston Seaport District. There was no red carpet or famous guests, just a daily meeting cooks, clothing designers, hatters and more, with academic partners from Roxbury Community College, Suffolk University, Harvard Business School and the Massachusetts Institute of Technology School of Entrepreneurship.

Brown focuses on the “creative economy” – the individuals who make things. The first 10 entrepreneurs include: Dorchester Art Project Down Melanin for hair care down Chess Academy of Future Champions. Each company will receive as much as $100,000 over the next three years, in addition to mentorship, training and work space. Funding is provided by Brown; the JLH Social Impact Fundfounded by Holiday and his wife Lauren; and other philanthropic partners.

“Real joy comes from things like this,” Jrue told me. “Seeing people’s faces when they talk about what they like to do. They’re bustling around, talking about hats, talking about whether you need a cameraman, whether you need catering services, and so on. To me, it shows how powerful we are as athletes that we can help these people’s businesses flourish and make their dreams come true.”

“What’s so special about the Boston cohort is how many people got behind it,” said Lauren Holiday, a former member of the United States women’s national soccer team. “Harvard, MIT, Jaylen’s team, it feels bigger than anything we’ve done before, and it feels like this cohort is surrounded by so many options and so many people who support them.”

During his eight seasons in the NBA, Brown took a revolutionary stand on the establishment, whether that meant difficult police brutality against Black people or the exploitation of the sneaker industry. He positioned his latest sneaker brand as more disruptive statement than a profitable enterprise.

I wondered if Brown saw himself as a disruptor, but he said he didn’t.

“It doesn’t necessarily bother me because I understand the tone, but a lot of the things that I feel like I’ve invented or that I’m a part of are solution-based,” he said.

“By simply disturbing and then running away in the night, you have only disturbed something. Everything I offered was solutions-based, whether it was my shoe company, where I listened to the cries of athletes suffering from a lack of choice and their value being hidden by sports agencies and the shoe industry. And so I created another option. If you look at the wealth disparities here in Boston, people of color felt that it was extremely difficult to start a business and survive the hegemony that existed. So I started Boston XChange. I like to offer solutions.”

My Andscape colleague Bill Rhoden, a pioneering black journalist and writer of the definitive history of black athlete activism, recently reminded us how Brown meets a better standard of athletic greatness: “how fame and visibility are used to advance the cause of justice, respect and freedom beyond arena.” That’s what I saw last week as Brown spread his wealth, access and fame to his first group of entrepreneurs.

They won’t be the last.

“We are building a family,” Brown told me at the end of the evening. “We are building brotherhood, a community of sisters, a collective of people. People of color are coming from underserved communities and giving them those resources, but also building those breadcrumbs for the next generation.”

“Change doesn’t come from one initiative, one person or one entity. It comes from a bunch of people who find themselves committed to doing these items. So we sit up for working with more creators, more investors, and more initiatives in numerous cities and different states in the future. “It’s not about starting something new, but about highlighting what people have already done and using the power of influence – the power of sport.”