Vote To Live launches $4 million initiative to mobilize Black male voters

Vote To Live, an affiliate of Collective PAC, has launched a $4 million initiative to increase turnout amongst black men through nonpartisan efforts in six states ahead of the November presidential election, NBC News reports.

Collective PAC, certainly one of the nation’s largest political motion committees supporting Black candidates, has endorsed Vice President Kamala Harris.

The group’s efforts will primarily concentrate on six key swing states – Georgia, Michigan, North Carolina, Ohio, Pennsylvania and Wisconsin – with additional efforts happening in Arizona and Nevada.

“Black men are one of the top targets of disinformation on the Internet right now, so we know they are being targeted by our adversaries, people who are trying to interfere with our elections, both foreign and domestic players,” said Quentin James, founder and president of the PAC Collective .

“So we would like to ensure that that we’re also communicating with Black men about what they need to go vote, what they need to bring with them and what’s on their ballot — educating them on the actual process because there’s a lot on the market on the web information that tries to influence them. “

James believes there was a major effort to persuade black men to leave the Democratic Party and support former President Donald Trump. In response, Vote To Live hopes to provide information opposing these initiatives. The initiative stays nonpartisan as James was unable to provide funding to support Harris due to the presence of many groups that were already pushing for this goal.

Vote To Live will focus its efforts on educating Black men about registering to vote, offering free transportation to polling places during early voting, hiring people to directly engage with their communities, and hosting events at Historically Black Colleges and Universities (HBCUs).

James points out that polls point to a good presidential race by which black men could play a key role. The group’s goal is to register 50,000 black voters by offering resources through the organization VoteToLive.org.