Glassdoor follows the history of LinkedIn, publishing short videos, surveys and photos

Workplace and salary review platform Glass door draws inspiration from LinkedIn’s roadmap by publishing short videos, polls, and images to extend community engagement.

Professional platforms are beginning to experiment with short-form video formats after seeing the success of consumer apps like TikTok, Instagram and YouTube. Earlier this yr, LinkedIn began testing a TikTok-like video feed using a brand new “Video” tab in the navigation bar. The company said video is a sought-after form of communication by users.

Glassdoor also goals to copy LinkedIn’s engagement metrics through surveys and short videos.

In addition, the company can also be introducing the Worklife Pros program. This is a gaggle of chosen people willing to share content and insights on topics comparable to navigating the dynamics of distant work, achieving a healthy work-life balance, understanding mental health in the workplace, and developing career-supporting skills.

Glassdoor chosen over a dozen people for this program from various sectors, comparable to technology, business, recruiting, and profession and money. Meanwhile, LinkedIn awards a top voice badge across sectors to experts who regularly post engaging content on the platform. Glassdoor said content from these professionals will appear on the important feed in addition to on community channels. The company added that users can contact these professionals through the use of their real name or anonymously.

Last yr, the company launched anonymous community features, leveraging the technology and platform gained from its acquisition of Fishbowl in 2021. Since introducing the feature, Glassdoor has seen a rise in engagement.

The company said it now has 25 million registered community users, up from 7 million in June 2023. Additionally, it has recorded over 44 million conversations in various circles (called communities) and notes that community users are 50 times more engaged than traditional Glassdoor users.

Moreover, these features also appear to have influenced the overall development of the platform. Glassdoor currently has 63 million unique monthly visitors. This represents an improvement because as of early 2021, the company’s user base was stuck at 55 million energetic users.