Lawsuit Filed Against Johnson & Johnson Over Targeting Cancer-Related Products to Black Women – Group Alleges – Essence

YesterdayBen Crump and Paul Napoli, nationally known civil rights and private injury lawyers, Ben Crump Law and Napoli Shkolnik, respectively, announced lawsuit on behalf of the National Council of Negro Women (NCNW) v. Johnson & Johnson.

The lawsuit was filed over the corporate’s targeted marketing of talc-based baby powder specifically to black women, despite known links to ovarian cancer. “The complaint calls for corrective action to inform Black women and all other consumers about the risks of the products and their link to ovarian cancer,” the agency says Atlanta Daytime World.

Founded in 1935 by Dr. Mary McLeod Bethune, NCNW mission “is to lead, support and empower women of African descent, their families and communities.” Many NCNW members staunchly used Johnson & Johnson powdered products, believing they were protected to use on themselves and their families.

Since at the least the Nineteen Eighties, some studies have shown that: to mix between using talc-based products and cancer. Regardless of this information, Johnson & Johnson deliberately selected to promote and advertise to black women as a vital a part of their business strategy. In fact, “Johnson & Johnson’s internal documents reveal the corporate’s intentions… The company’s 2009 marketing strategy noted that “the multicultural consumer [is] very essential to the business – need for retention” and expressed concern that “effectively retaining key consumers is becoming increasingly difficult” – within the criticism claims.

“This lawsuit affects the lives of our grandmothers, our mothers, our wives, sisters and daughters – all of whom were cynically targeted by Johnson and Johnson… All this time, the company’s management knew the risk of ovarian cancer associated with the use of talcum powder” – Crump he said. Co-counselor of Napoli he said Johnson & Johnson “puts profits over people by ignoring and concealing tons of research about risks.”

NCNW Executive Director Janice Mathis states “This company, through its words and images, told Black women that in our natural state we are offensive and that we must use their products to stay fresh… Generations of Black women believed them and made it our daily practice to use their products in ways that put us at risk cancer — and we taught our daughters the same. Shame on Johnson and Johnson.”