The founder’s closest uncle gives advice to Beyoncé and LeBron

The Black woman behind the best-selling African-American-founded spirits brand of all time responded with just five words when Beyoncé and LeBron James entered the alcohol industry: “Take all their money.” Fawn Weaver, CEO of Uncle Nearest Premium Whiskey and Grant Sidney, Inc. (GSI), was completely happy to welcome Beyoncé and LeBron James to the Black-owned spirits sector.

On Tuesday, the serial entrepreneur and investor took to Instagram post a video shot at her Nearest Green Distillery in Shelbyville, Tennessee, by which she advises the “King” and “Queen” on their spirits endeavors.

“So many of you have asked me what I think of Beyoncé’s new whiskey collaboration with Moet Hennessy? What do I think of LeBron’s new Cognac partnership with Moet Hennessy? We, all of us in these parts of Tennessee, have nothing but love for our king and our queen,” Weaver said as he accepted the 2 crowns.

“But since you’re all entering this industry, I actually have one piece of advice if you happen to would really like to follow it. Take all their money.

Weaver and her diverse cohorts then hopped on their horses and rode off into the sunset while Warren G’s “Regulate” played within the background. In her caption, she further explained her considering as a partnership between “big spirits conglomerates” and big-name stars to promote latest whiskey and cognac brands that are usually not necessarily wholly Black-owned.

“All love and respect. 🙏🏽 Welcome to two of the largest industries in the world – American whiskey and cognac.” Weaver wrote.

“To my #Village who has expressed concern over the last few weeks about what you perceive as some of the large spiritual conglomerates trying to slow down the growth of @uncleearest: Have no fear, for I certainly have no fear. 🙏🏽 They couldn’t and never will be able to because of YOU.”

Weaver continued. “And soon they will learn what you already know: we don’t play checkers. We don’t play chess. We play Go. Expanding the territory for each future generation.”

The video’s daring and sharp message was appreciated by viewers who liked how Weaver, as a substitute of throwing shade, supported Beyoncé and LeBron James in creating their latest alcohol brands.

“Collaboration over competition. $$$$ is enough for everyone. There is no scarcity mindset here,” wrote one supporter.

“Take everything,” another person added.

The “Love and Whiskey” creator founded Uncle Nearest Premium Whiskey in 2016 after learning a couple of previously unknown master whiskey distiller, Uncle Nearest, a formerly enslaved man who taught Jack Daniel how to make Tennessee whiskey. Since its inception, Uncle Nearest has achieved accolades including the fastest-growing American whiskey brand in U.S. history, the best-selling African-American-founded spirits brand of all time, and probably the most awarded American whiskey of 2021.

But now Weaver will share her territory while Beyoncé continues to promote her newly launched SirDavis American Whiskey. The whiskey is known as after its great-grandfather, Davis Hogue, a Prohibition-era moonshiner and farmer within the American South. The “Cuff It” singer recently hosted a star-studded launch party in Paris, which she shared on Instagram.

The launch party took place right after Hennessy announcing a limited edition VS and VSOP collection titled “Hennessy Limited Editions by LeBron James”. The limited-edition bottles rejoice LeBron’s influence on and off the court with a creative portrait of the basketball legend in purple and orange. The iconic Hennessy Bras Armé has also been updated with a sleeve featuring LeBron together with his signature crown.

“As a fan of Hennessy and its iconic brand, I have always appreciated its commitment to basketball and the way it celebrates the sport’s impact on and off the court,” LeBron said in a press release.

“I was fortunate enough to visit the Maison in Cognac some time ago and it was amazing to see the care and craftsmanship that went into creating each bottle. This collaboration represents a shared sense of dedication and discovery coming to life for all to enjoy.”