Beyoncé shows off Levi’s jeans in the “Reiiimagine” campaign.

Beyoncé is letting us all be her “Levia” jeans. The singer revealed her latest “Reiimagine” campaign with Levi’s, in which she shows off her hip-hugging panties.

The ad, which was released on September 30, features Queen Bey wearing a denim cowboy hat, blue Levi’s 501 jeans and a white T-shirt. Credited as “Chapter 01 Laundry Room”, Beyoncé appears in the laundry room in costume.

Before he throws his jeans into the washer, he first throws in the diamonds. As the song “Levii’s Jeans” plays in the background, she removes her denim staple, revealing brilliant white panties.

“Give yourself the gift of fashion with a simple white tee,” the Grammy winner wrote under the post.

Although the graphic refers to a 1985 Levi’s ad, it’s a remix of a standard ad.

For Beyoncé, who referenced the brand in her song, the collaboration demonstrated Levi’s recognition as “the ultimate Americana uniform.”

“My song ‘Levii’s Jeans’ pays homage to what I believe is the ultimate American uniform – something we all wear with pride,” Beyoncé wrote in press release. “I am honored to collaborate with Levi’s to create quintessential American iconography. Denim on denim has often been seen through my lens, so this reimagining campaign that celebrates an iconic female perspective is important to me. I look forward to exploring innovative ways that our visions align to empower women and honor their strength.”

The campaign can even include additional print and digital activations in multiple cities around the world. Both sides hope to advertise women in leadership positions in business and fashion.

“Together with Beyoncé, we are discovering the power of reimagining this campaign, helping us connect with our fans in new ways and supporting the development of our women’s business as the premier denim lifestyle brand,” said a spokesperson for the brand

Even before they announced their partnership, Beyoncé’s mention of Levi’s Jeans increased the brand’s stock price. Levi’s also modified its name on its social media platforms to incorporate Beyoncé’s name signature spelling “ii”.

Making their partnership official in the public eye, Beyoncé and Levi’s are preparing vintage brand ads befitting “Alien Superstar.” For those that love her look, a few of the elements are available on The Levi’s website is now live.

Post views: 67